Articles Tagged with ''Smirnoff''

Smirnoff Sours

Diageo North America extended its Smirnoff vodka brand with a new Sours line.


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Smirnoff introduces new Sours vodkas

Brand challenges consumers to show their sour faces on social media

Diageo North America, Norwalk, Conn., extended its Smirnoff vodka brand with a new Sours line.


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Smirnoff Sorbet Light Summer Strawberry and White Peach

Diageo added two flavors to its Smirnoff Sorbet Light brand of reduced-calorie flavored vodkas.


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Smirnoff White

Diageo released its new super-premium Smirnoff White vodka exclusively at duty-free stores across the globe.


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Beverage brands get social with Pinterest promotions, Twitter contests

New products draw inspiration from social media, consumer requests

Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.


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Smirnoff launches ‘Guiltless Pleasures’ Pinterest contest

Contest coincides with launch of Smirnoff Sorbet Light Pineapple Coconut

Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, launched the “Guiltless Pleasures” Pinterest contest to celebrate female consumers’ guiltless pleasures. As part of the contest, three women will have the opportunity to make their Pinterest aspirations a reality by pinning the things they love. The contest is timed in conjunction with the launch of Smirnoff Sorbet Light Pineapple Coconut, a guilt-free treat, the company says.


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Smirnoff Sorbet Light Pineapple Coconut

Diageo expanded its Smirnoff Sorbet Light vodka line with the addition of Pineapple Coconut.


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Smirnoff releases holiday vodka

Smirnoff No. 21 Vodka Celebration Edition bottle showcases holiday cheer

Norwalk, Conn.-based Diageo introduced the Smirnoff No. 21 Vodka Celebration Edition bottle for the holidays.


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Smirnoff introduces new vodka flavors

Smirnoff, a brand of Norwalk, Conn.-based Diageo, added new dessert-flavored vodkas to its portfolio to kick start the holiday season.


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Diageo’s freeze-and-squeeze pouches

 Diageo USA introduced new varieties of Parrot Bay and Smirnoff frozen malt beverage pouches.  


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Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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