- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Articles by Stephanie Cernivec
In February, The Coca-Cola Co. and Green Mountain Coffee Roasters Inc., now known as Keurig Green Mountain, announced plans to develop a new at-home beverage system called the Keurig Cold that would enable consumers to make their own Coca-Cola branded drinks at home.
Liquid concentrates took the U.S. market by storm in 2011 with the launch of Kraft Foods’ Mio liquid water enhancers.
In the craft beer segment, hops tend to steal the spotlight when it comes to formulation. They’re prominent within India Pale Ales (IPAs), which is the segment’s top-selling style, according to Information Resources Inc., Chicago. Plus, they’re even measured in most beers by International Bitterness Units (IBUs), which assess the bitterness of a beer as provided by the hops that are infused during brewing.
After moving its headquarters from Indianapolis to Hoffman Estates, Ill., last year, Sensient Flavors, a part of Sensient Technologies Corp., showcased its new facility to the trade media on Feb. 18.
In boxing, a TKO indicates a technical knockout that officially ends the fight. For beverage manufacturers competing “in the ring,” it’s the TCO that drives much of the battle in regard to filling equipment.
Hard ciders were popular in the United Kingdom for years before reaching the mainstream U.S. market. Likewise, stevia was used as a sweetener in Japan for decades before getting approval as a safe food additive in the United States in the form of Rebaudioside A, according to Cargill. Many trends are born overseas and eventually make their way to the U.S. market. But that doesn’t mean Americans can’t be trendsetters too.
Although it’s common for siblings to attempt to out-compete each other as children, it’s less likely that it will result in a profitable business venture for them as adults. But for brothers Russ and Jim Klisch, what started out as a case of sibling rivalry over who could homebrew the better beer turned into a successful beer business.
In a hypothetical “Star Wars” scenario, Darth Vader could use the dark side of the Force to telekinetically shatter a glass bottle of vodka from across the room, for instance.
As the saying goes, any publicity is good publicity. And when it comes to April 1, companies are putting this mantra to work.