Articles by Stephanie Cernivec

Hartness technology customizes glass bottle colors

Ink coating adds shelf appeal

For years, consumers have been able to walk into a Starbucks café and order a nonfat grande extra hot latte with whip without any questions asked.


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Bottled water companies join forces in Drink Up

Campaign encourages consumers to drink more water

After kicking off her “Let’s Move” initiative in 2010 to lead children to healthier lifestyles, first lady Michelle Obama, as well as actress Eva Longoria, joined a new movement designed to encourage people of all ages to drink more water more often.


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Nestlé Waters North America spearheads growth in bottled water

Bottled water company evolves products, packaging to suit consumer needs

With a career spanning 35 years in the bottled water business, Kim Jeffery has seen a drastic change within the beverage industry since he joined Perrier Group of America in 1978.


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Mass merchandise channel declines due to store size changes

Store sizes evolve to market to rural and urban consumers

Between 2010 and 2012, the mass merchandisers channel declined nearly 3 percent, according to data from Euromonitor International, Chicago.


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'Picking' the right technology for warehouses

Voice-pick systems increase in popularity

Distribution centers are losing an average of nearly $390,000 every year due to mis-picks, according to a study conducted by Everett, Wash.-based Intermec Inc.


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Two heads are better than one

Craft beer companies collaborate to expand influence

It isn’t always easy to work as part of a team — especially when you’re competitors. However, it’s something the craft brewing industry has taken to heart in order to help increase its share of the beer market.


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2013 Executive of the Year Jim Koch

The Boston Beer Co. founder and chairman promotes quality beer, company culture

Approximately 30 years ago, mass domestic beers ruled the industry, and the term “craft beer” didn’t even exist.


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Bebida Beverage Co. helps consumers sip and relax

BeBevCo relaxation drinks on trajectory for growth

More than 55 percent of the world population is suffering from some type of anxiety, stress or sleep disorder, according to Statesville, N.C.-based Bebida Beverage Co. (BeBevCo).


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Vita Coco’s new line embraces its inner child

Package design helps brand extension appeal to a new audience

As a father to a 2-year-old daughter and an 11-month-old son, Vita Coco Co-Founder Michael Kirban was concerned about the number of artificial, sugary drinks marketed to children.


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I’ve got a golden soda

Treasure hunts spark excitement in beverage marketing

In Roald Dahl’s 1964 children’s novel “Charlie and the Chocolate Factory,” Charlie is a poor boy with big dreams. Although his dreams come true in the end, finding the golden ticket inside a Wonka Bar was no easy feat for him. In today’s world of social media, however, contests like the one Charlie won have become a little easier.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

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Styles of Craft Beer

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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