- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Articles by Stephanie Cernivec
The beer category, which includes domestic beer, imported beer, craft beer, hard cider and flavored malt beverages, has mostly remained flat or suffered minimal declines in off-premise accounts in recent years, according to market research firms.
In recent years, the beverage industry has seen craft beers and — even more recently — craft spirits increase in popularity.
Upon entering the century-old F.X. Matt Brewing Co. offices in Utica, N.Y., visitors are greeted with Victorian-era furnishings, including an old bank teller counter with a slanted bottom to accommodate women’s hoop skirts. Historic furnishings like this continue throughout the 400,000-square-foot campus. However, despite its historical appearance, the facility offers many modern touches.
Traditionally known for its skin-soothing benefits, aloe vera can be found in a multitude of consumer packaged goods (CPG) products, including tissues, soaps and lotions.
Although consumers might have classified coconut water as an “exotic” beverage in the past, it’s quickly becoming more mainstream.
With thousands of articles about genetically modified organisms, or GMOs, hitting the wire last year, consumers quickly learned the meaning of the acronym.
Once again, Virgo’s SupplySide West expo and conference experienced growth, breaking all previous records set.
In terms of spirits, the last two years might go down in beverage history as the years of indulgent and spicy flavors.