Articles by Stephanie Cernivec

Vita Coco’s new line embraces its inner child

Package design helps brand extension appeal to a new audience
By Stephanie Cernivec
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As a father to a 2-year-old daughter and an 11-month-old son, Vita Coco Co-Founder Michael Kirban was concerned about the number of artificial, sugary drinks marketed to children.


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I’ve got a golden soda

Treasure hunts spark excitement in beverage marketing
By Stephanie Cernivec
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In Roald Dahl’s 1964 children’s novel “Charlie and the Chocolate Factory,” Charlie is a poor boy with big dreams. Although his dreams come true in the end, finding the golden ticket inside a Wonka Bar was no easy feat for him. In today’s world of social media, however, contests like the one Charlie won have become a little easier.


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Forklifts help lighten the load

Lift trucks use technology, ergonomics and fuel alternatives to meet industry needs
By Stephanie Cernivec
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In the game of Jenga, players have to be nimble in order to keep the wooden tower from collapsing. In a beverage warehouse, forklift operators must possess this same quality for a more serious purpose — transporting product without causing damage. And just like Jenga, in the game of material handling, every move counts.


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Beverage-makers incorporate sweet, spicy and savory flavors

Beverage market turns to foods for flavor inspiration
By Stephanie Cernivec
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Although flavor-of-the-month programs often can be found in ice cream shops, alcohol beverages might be taking a cue from the channel.


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Convenience stores enhance the speedy shopping experience

Convenience stores upgrade their offerings to maximize purchase opportunities
By Stephanie Cernivec
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Thirty years ago, many consumers had a negative perception OF buying food at a gas station.


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Botanicals take beverages back to nature

Ingredients showcase function with a natural positioning
By Stephanie Cernivec
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In the United States, instant gratification has become commonplace thanks to technologies like smartphones and the Internet, but functional drinks also are making it a staple in the beverage industry.


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Getting consumers to chill out

Relaxation drinks and shots are on a slow but steady growth path.
By Stephanie Cernivec
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I think most people can agree that being told to relax or calm down during a heated conversation can be a bit enraging.


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Up Close With: Pulse Beverage Corp.

Pulse Beverage Corp. expands with science-based functional offerings
By Stephanie Cernivec
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Although more consumers are doing their best to trade sugary beverages for healthier options, one thing they’re not willing to sacrifice is taste, says Bob Yates, president and chief executive officer for Pulse Beverage Corp., Denver.


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Energy market expands from function to flavor

Energy segment innovates to expand usage
By Stephanie Cernivec
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As Farmington Hills, Mich.-based Living Essentials LLC’s 5 Hour Energy brand suggests in its advertising, “that 2:30 feeling” can be difficult for many consumers to overcome. In fact, that mid-afternoon slump, or “post-lunch dip,” is a natural part of humans’ internal clock, which creates the urge to sleep approximately seven hours after waking, according to a 2007 New York Times article.


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FSMA takes a preventive approach to safety

Food Safety Modernization Act raises industry standards
By Stephanie Cernivec
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During the first quarter of 2013, the U.S. Food and Drug Administration (FDA) reported 316 food recalls, according to Stericycle ExpertRecall, Indianapolis.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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