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Articles by Stephanie Cernivec
In three years, nearly half of the U.S. population will be 50 years of age or older, and they will control 70 percent of disposable income in the country, according to a recent webinar titled “Aging well: How to win with the growing and lucrative segment of health-focused seniors,” hosted by Todd Hale, senior vice president of consumer and shopper insights for Nielsen, New York.
The product name has been trademarked; the formulation has been perfected and patented; the packaging is unique and shelfworthy; yet, this product might never make it to retail because the owner forgot about one vital step: inspection.
At InterBev last month, I attended an educational session about alcohol trends called “Where did my drink go?” presented by Nik Modi, managing director at RBC Capital Markets, New York.
Most small-business owners see the world through rose-colored glasses when launching their companies, optimistic that their new ventures will succeed and thrive. In the case of Rooibee Red Tea, Louisville, Ky., this optimism has produced strong results.
Because of GPS devices, drivers nowadays are used to being instructed to “turn right in 500 yards” or — for those a little more navigationally challenged — “make a legal U-turn when possible.” Beverage distributors are equipped with these advantages as well, but the latest telematics solutions offer some added perks to help drive efficiency, safety and more.
In recent years, consumer concerns about sugar intake have created a macrotrend of healthier beverages. As a result, the beverage industry has seen natural sweeteners like stevia evolve and become more widely used.
In science class, we learned about the three states of matter: liquid, solid and gas. We know that when water freezes, it becomes ice, and when it’s heated, it becomes vapor. We’re used to seeing water in all three states.
Ten years ago, U.S. consumers might have thought you were a bit “nutty” if you told them that coconut water would be a multimillion-dollar beverage category one day. In fact, Vita Coco Co-founders Michael Kirban and Ira Liran didn’t even believe it at that time.
When it comes to beverage delivery, safety is a top concern. However, drivers also are interested in delivering more product in less time, says Kari Michalski, channel manager for Magline Inc., Standish, Mich.
Using body language, people can express themselves in a variety of ways without saying a word. Likewise, packaging offers its own form of “body language” to attract shoppers upon first glance. New York-based 4sight Inc. refers to this as “form language.”