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- BEVERAGE R&D
Articles by Stephanie Cernivec
For beverage labels, the retail shelf might feel like being in the hot seat on an episode of “Who Wants to be a Millionaire.”
According to New York-based market research firm Nielsen, alcohol drinks packaged in a pouch — many of which are marketed as frozen cocktails — approached $200 million in annual sales in measured channels through Aug. 18, 2012.
When launching a beverage at retail, companies can choose to take the traditional route or take a chance and travel the more innovative road.
In 1977, George Lucas introduced robots R2-D2 and C-3PO to the world in “Star Wars.”
What if humans could extend their lives just by consuming a particular type of berry?
The United States received the name “the melting pot” in the 18th century by welcoming a diverse mixture of people into the country and melding them into one common culture.
Many beverages provide a single function of refreshment and have achieved success in doing so.
When consumers make a purchase at retail, they don’t always consider the lifecycle of the product.