Years ago, the word “flexibility” carried a different meaning in the filling systems space — it might have referred to different packaging formats and beverage categories. Today, proliferation of SKUs and the increasing number of particle-filled beverages have stretched the word’s definition in the beverage industry.
After the show’s close, New Hope Natural Media, the host of the show and a division of Penton, reported a record number of new natural and organic product launches, as well as record exhibitor and attendee numbers.
Although the vodka sub-category remains the No. 1 segment in terms of volume sales, whiskey has become so popular that it is beginning to take over as the No. 1 spirit on a dollar sales basis, according to Bump Williams Consulting’s monthly wine and spirits report, which cites Chicago-based SymphonyIRI data.
Within the last five years, global launches of carbonated drinks have grown significantly, according to a December 2012 report by the Netherlands-based Innova Market Insights titled “Carving New Niches for Carbonates.”
According to the National Coffee Association (NCA), in 2012 the United States sustained its place as the largest coffee market in the world, consuming approximately 450 million cups of coffee each day, says Nina Hughes-Likins, senior marketing manager with Synergy Flavors, Wauconda, Ill.
Although Valentine’s Day has passed, stevia is still “whispering sweet nothings” into consumers’ ears. As a natural, zero-calorie sweetener that’s sweeter than sugar, stevia is capitalizing on consumer demand for natural and healthy beverages.
Among the pumping bass, neon lighting and professional dancers at this year’s nightclub-themed National Distributors Conference for HEINEKEN USA, White Plains, N.Y., a subsidiary of Amsterdam-based Heineken International B.V., the company announced that, for the first time in five years, Heineken Lager is back in the black.
Last fall, a team of researchers at Hiroshima University in Japan conducted a study which found that those who looked at pictures of baby animals, such as puppies and kittens, did more productive work afterward, as reported in an article in the Washington Post.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!