Just as spectators will ask how low can you go when participants are facing off in a limbo challenge, consumers are asking the same of food and beverage manufacturers. However, these requests have spread beyond traditional low-calorie refreshment to also include sports nutrition formulations.
When it comes to grocery retailing, analysts are seeing how consumers’ desire for better-for-you food and beverages have contributed to the growth of the natural and organic retail channel.
No matter what their reasons might be, it seems as though a growing number of consumers will be employing eCommerce for their grocery services. Retailers now are tasked with ensuring they are meeting consumers’ expectations in this evolving market.
For mature beverage categories, producing year-over-year growth can be a challenge. For the U.S. wine and spirits markets, sales growth has allowed these categories to increase not only its own yearly comparisons, but also gain market share from other beverage alcohol categories.