New Products

Embodi

August 15, 2008
Embodi unveiled a beverage of the same name that contains red wine grape extract made from the skins, seeds and stems of red wine grapes to provide the health benefits of red wine in a non-alcohol format. The product does not contain any alcohol. Embodi is available in three flavors: Berry Renewal, Citrus Resurgence and Tropical Revival. Packaged in a re-sealable 8-ounce aluminum bottle, the product is priced at $2.49.
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New Products - August

August 15, 2008
Mojito soda
Havana Beverages introduced Havana Mojito. The soda is sweetened with 100 percent cane sugar and packaged in 12-ounce clear glass bottles. The product joins Havana Cola, and both can be used as mixers, the company says. Through an agreement with Amazon.com, a bottle retails for $1.29 and a four-pack for $4.99.
 
New black tea
 
Ito En introduced its first ready-to-drink black tea, Pure Black Darjeeling Tea, to its Teas’ Tea line of RTD teas. The line previously featured only green teas. Teas’ Tea is available in 16.9-ounce PET bottles, and retails for $1.99.
 
Campaign cola
 
Jones Soda Co. introduced Campaign Cola, a line of drinks featuring Democratic presidential candidates Hillary Clinton and Barack Obama, and Republican candidate John McCain. Consumers can purchase the cola online and cast virtual votes for the nominees. Results of the “voting” are updated every 15 minutes. The bottles are available in six-packs for $14.99 and 12-packs for $23.99.
 
12-year-old whisky
 
Diageo introduced Singleton of Glendullan, a 12-year-old single-malt Scotch whisky. The whisky is matured for 12 years in both American Bourbon Oak and European Sherry Oak casks. It is packaged in a 750-ml. glass bottle and retails for $35.99. The product will be available nationwide in the fall.
 
Private label tea
 
Clement Pappas & Co. Inc.introduced a premium private label tea. The line is available in both sweetened and unsweetened varieties, all of which are organic. Each flavor is packaged in a 16-ounce post consumer recycled bottle. PCR bottles contain 30 percent post consumer recycled content, which helps conserve natural resources and reduce greenhouse gases, the company says. Flavors include Raspberry White Tea, Lemon Black Tea, Unsweetened Spearmint Green Tea and Peach Red Tea.
 
White rum
 
Bacardi launched its first hand-crafted, single-barrel finished white rum called Rubi Rey. The liquid is mellowed in white oak barrels for two to three years on the coast of Northern Puerto Rico. The white rum is 86 proof and is packaged in a transparent red bottle with a silver cap. The 750 ml. bottle retails for $19.99.
 
Aloe vera-infused
 
SPI West Port Inc. introduced Alo, an all-natural beverage infused with aloe vera pulp. The aloe-infused product contains vitamins, minerals and amino acids, and is sweetened with fructose and honey. Flavors include Exposed, the original blend; and Awaken, a blend of aloe vera and wheat grass extract. Alo Elated, an aloe vera and olive leaf drink, is in the planning stages. Alo is packaged in 16.9-ounce. and 1.5-liter PET bottles, and retails for $1.99 and $3.99, respectively.
 
Enhanced drinks
 
CytoSport, makers of Muscle Milk, introduced Cytomax Performance Enhanced Drink. The drink contains alpha-l-polylactate to boost energy, stamina and endurance, the company says. It is offered in seven flavors: Herbal Lift, Anti-Oxidant, Vit C-Bomb, Anti-Stress, Endurance, Focus and Joint Support. The company says Herbal Lift energizes the body; Anti-Oxidant uses vitamins and extracts to combat free radicals; Vit C-Bomb offers vitamin C; Anti-Stress mellows the mind; Endurance provides sports nutrition; Focus keeps the mind sharp; and Joint Support cushions cartilage during a workout.
 
Alcohol energy
 
Wingard Inc. introduced R2 Energy Rum, T2 Energy Tequila and V2 Mint Energy Vodka. The bottles of R2, T2 and V2 retail for $29.99, $34.99 and $29.99, respectively. V2 Mint Energy Vodka, R2 Energy Rum and T2 Energy Tequila are infused with caffeine and taurine. The spirits contain no artificial colors, flavors or preservatives. All of the products are 80 proof.
 
Potato vodka
 
Zodiac Spirits Inc. introduced Zodiac Potato Vodka. The product uses a four-column, 91-stage distillation process and the vodka is hand crafted in Idaho in small batches. It also uses birch charcoal filtration and Rocky Mountain spring water, which produces a neutral potato spirit, the company says. The company produced 12 bottle designs, one for each Zodiac sign. A 750-ml. bottle retails for $25.
 
Energy shooter
 
Bookoo Holdings Inc. and Circle K Southeast Division created an extension to Circle K’s GazZu energy drink line called the GazZu Shooter. It is a concentrated version of the original GazZu. The 2-ounce GazZu Shooter is available in Cherry, Orange Mango and Grape flavors. The shooter is available exclusively at Circle K locations throughout the Southeast and Midwest.
 
Kid’s juice
 
In Zone Brands Inc. unveiled 4-ounce packaging for its TummyTickler juice for toddlers. The new package is a “kid-grip” plastic bottle with a reusable character topper. The topper has a spill-proof valve that functions like a sippy cup and features characters from companies such as Disney and Scholastic, the company says. The TummyTickler 8+1 multipack features eight 4-ounce servings of 100 percent apple juice with no added sugar. TummyTickler 8+1 multipack is available in Target and regional grocers, and an 11+1 pack size can be found at Wal-Mart Supercenters nationwide.
 
High-proof absinthe
 
Pernod Ricard USA launched Pernod Absinthe. The high-proof spirit is distilled from Grand Wormwood, fennel and anise, and is 68 percent alcohol by volume. It also displays a light green hue. The launch of Pernod Absinthe follows the U.S. Bureau of Alcohol, Tobacco and Firearms approval of the sale of absinthe in the United States after a 92-year ban. The product is available in a 750 ml. bottle with a retail price of $69.99.

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VBlast

July 15, 2008
New York Spring Water Inc. introduced VBlast, a bottled water with an innovative cap design. When the Infusions cap is twisted counterclockwise, liquid vitamins are released into the water. The liquid vitamins used in VBlast will remain fresh for up to one year prior to mixing, the company says. The beverage contains no sugar, carbs or calories and is comprised of vitamins, minerals, electrolytes and herbs. The five flavors are Multi-Vitamin, a combination of strawberry and kiwi; Health Twist, a grape flavor; Focus, a green tea flavor; Power, a berry flavor; and Esprit, a citrus flavor. All of the flavors are available in 16.9-ounce bottles and are priced at $1.75.
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Multivitamin waters

July 15, 2008
Multi-Vitamin Energy Corp. introduced its new line of seven natural multivitamin enhanced waters with electrolytes and antioxidants. The beverages are packaged in 20-ounce bottles and each contains 100 percent of the recommended daily allowance of vitamin C; 50 percent of the RDA of vitamins B6 and B12, niacinamide and pantothenic acid; and 12.5 percent of the RDA of vitamins A and E, the company says. The line is available in low-calorie and no-calorie formulations: the low-calorie flavors are Dragonfruit, Mango-Passion, Lemonade, Kiwi-Strawberry and Tropical Punch, and the zero-carb, zero-calorie flavors are Cranberry-Pomegranate-Acai and Green Tea with Honey and Ginseng.
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New Products - July

July 15, 2008
Energized coffee
Starbucks and Pepsi-Cola introduced Doubleshot Energy + Coffee, a new line of ready-to-drink products containing coffee, B vitamins, guarana and ginseng. The drink is available in Mocha, Vanilla and Coffee flavors. Each is packaged in a single-serve 15-ounce can. Four-packs and 12-packs will be available this fall. The cans are priced at $2.59 and are available in Starbucks stores, convenience stores or supermarkets nationwide.
 
Powder packs
 
PepsiCo. released its newest hydration product, Gatorade Powder Packs. The packs contain electrolytes and 14 grams of carbohydrates. One powder pack is intended to be used in a 16.9-ounce bottle of water, the company says, and each packet contains 100 calories. Gatorade Powder Pack flavors include Fruit Punch, Lemon-Lime and Orange. A box of eight packets retails for $3.49.
 
Venom energy
 
Dr Pepper Snapple Group introduced an energy drink called Venom, which is packaged in a re-sealable 16.9-ounce aluminum bottle. The energy drink contains caffeine, L-carnitine, guarana, ginseng and taurine. Two flavors include Black Mamba, with 120 calories and 29 grams of carbohydrate, and Mojave Rattler, a low-carbohydrate, low-calorie variety with 25 calories and 4 grams carbohydrates. The product retails for $2.29.
 
RTD Kool-Aid
 
Kraft Foods introduced new and reformulated Kool-Aid products, including powdered and ready-to-drink beverages. Burstin’ Waters is a new flavored RTD water that has 35 calories per serving and is available in Tropical Rain, Cherry Waves and Grape Splash flavors. The waters are packaged in squeezable plastic bottles in six-packs that retail for 99 cents. Kraft also added Sugar Free Kool-Aid, a low-calorie soft drink mix reformulated with five calories per serving; Sugar Free Kool-Aid On The Go packets, pouches that can make two servings; Kool-Aid Singles, a mix reformulated to contain 30 calories per serving and used to flavor a 16.9-ounce bottle; and Sugar Sweetened Kool-Aid, a drink fortified with vitamins C and E, with 60 to 70 calories per serving.
 
Curing tea
 
The Republic of Tea added new flavors to its Sip for the Cure Collection, including Red Cherry White Tea and Pomegranate Vanilla Red Tea. The Cure Collection benefits the Susan G. Komen for the Cure foundation and will honor the 2008 National Breast Cancer Awareness Month. For every tin of Sip for the Cure, the Republic of Tea will contribute $1 to Komen for the Cure.
 
Malt whisky
 
Skyy Spirits introduced Cutty Sark Blended Malt Scotch Whisky. The product is made with 100 percent malt and has aromas of light floral, vanilla and coconut, the company says. The Scotch is available in a 750-ml. bottle and retails for $29.99. It is being tested in Colorado and Georgia, with expansion planned for later this year.
 
Sparkling soda alternative
 
Hansen Natural Corp. introduced Hansen’s Natural Sparkling Water, marketed as a soda-alternative. The sparkling waters are flavored with natural fruit flavors and are available in six flavors: Blueberry-Pomegranate, Dragonfruit, Cranberry-Grapefruit, Valencia Orange, Green Tea Pomegranate and Green Tea Tangerine. The drinks provide vitamin C, and are caffeine-free, preservative-free and sodium-free. Sweetened with cane sugar, Hansen’s Natural Sparkling Water contains 90 calories per 10.5-ounce can. The line also offers sugar-free varieties.

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Sun Shower Fruit N Yogurt Smoothie

July 15, 2008
NBI Juiceworks introduced Sun Shower Fruit ‘N Yogurt Smoothies to its line of juice smoothies. The smoothies are all natural and contain vitamins, amino acids, electrolytes and herbs. The drinks are available in four flavors: Strawberry Banana, Berry Blast, Orange Passion and Piña Colada. All smoothie flavors are fortified with “Lifeguard Protection,” the company’s blend of protein, calcium, niacin, potassium, magnesium, folate and vitamins A, C, E, D, B5, B6 and B12. The suggested retail price is $2.50 to $2.99 for a 12-ounce bottle.
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Orange, undercover

June 15, 2008

Pepsi released new Sierra Mist Undercover Orange and Sierra Mist Free Undercover Orange Free. The drink is tied to Warner Bros.’ “Get Smart” movie featuring Steve Carell as an undercover agent, Anne Hathaway and Dwayne “The Rock” Johnson. The new Sierra Mist has a Mandarin Orange flavor, but in keeping with the movie theme, is disguised as a clear liquid with no orange coloring. The drinks are on shelves for a limited time, from May through July. The beverages were released in 20-ounce bottles and 12-ounce 12-packs.


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Skinny Water

June 15, 2008

Skinny Nutritional Corp. launched a new line of multi-functional Skinny Waters. The newest flavor is Acai Grape Blueberry. The Hi-Energy water was inspired by Pat Croce, a Philadelphia-area fitness trainer. Skinny Water’s three key ingredients are Super CitriMax, ChromeMate and EGCG. Hi-Energy also includes guarana, ginseng, vitamins B3, B6 and B12, and l-carnatine. The line also includes: Raspberry Pomegranate (Crave Control), Passionfruit Lemonade (Total-V), Goji Fruit Punch (Shape) and Peach Mango Mandarin (XXX-Detox). Each 8-ounce serving contains 99 mg. of potassium and 70 mg. of calcium. Skinny Water is available in 16.9-ounce plastic bottles for a retail price of $1.49.


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Powerade Zero

June 15, 2008

Coca-Cola introduced Powerade Zero, a calorie-free sports drink that replaces Powerade Option. The beverage contains B vitamins and electrolytes. Powerade Zero is available in Strawberry, Grape and Mixed Berry flavors, and is packaged in 32-ounce bottles as well as 20-ounce eight-packs. Strawberry also is available in 12-ounce 10-packs. The suggested retail price for the 32-ounce bottle is $1.45 and for the 20-ounce eight-pack is $4.50.


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New Products, June

June 15, 2008

Skinny Nutritional Corp. launched a new line of multi-functional Skinny Waters. The newest flavor is Acai Grape Blueberry. The Hi-Energy water was inspired by Pat Croce, a Philadelphia-area fitness trainer. Skinny Water’s three key ingredients are Super CitriMax, ChromeMate and EGCG. Hi-Energy also includes guarana, ginseng, vitamins B3, B6 and B12, and l-carnatine.


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