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Andale! Energy Drink Co. launched its same-named beverage in California.
Phusion Projects expanded its line of Four Loko flavored malt beverages with Strawberry Lemonade, Coco Loko and Peach flavors.
Jose Cuervo, a brand of Tequila Cuervo La Rojeña S.A. de C.V. that is produced by Heublein in the United States, added Wild Berry Light Margarita to its lineup.
Good Karma Beverage Inc. introduced a line of aloe vera juice drinks with pulp under the It’s the Sun brand name.
Odwalla, a wholly owned subsidiary of The Coca-Cola Co., developed a line of smoothies for children.
Arizona Beverage Co. added a caffeinated twist to its CocoZona coconut water with the introduction of CocoZona Espresso.
Lillet, distributed in the United States by William Grant & Sons, launched its first new product in 50 years: Lillet Rosé.
CWave Beverages launched Caribbean Wave Premium Island Cocktails in two varieties: Goombay Punch Rum Cocktail and Cool Runnin’ Vodka Cocktail.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Bud Light lineup with the introduction of Bud Light Lime “Lime-A-Rita.”
In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)
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