Company also enters 20-year supply agreement with Oceans Omega
October 9, 2014
Omega Brands Corp., Tampa, announced that it has entered into a definitive agreement with Mycell Technologies LLC, Paramus, N.J., to purchase certain specified assets related to its Omega Infusion omega-3-infused beverages and nutritional shots. Omega Brands also entered into a 20-year supply agreement with Oceans Omega LLC, a wholly-owned subsidiary of Mycell Technologies, for its proprietary omega emulsion.
The bottled water industry is efficient when it comes to both calories and water use, according to a new infographic released by the International Bottled Water Association (IBWA), Alexandria, Va. Consumers can cut billions of calories by choosing bottled water instead of another packaged drink and support an industry that uses little water, it says.
Shazam Coffee first from Keurig-authorized distributor
October 7, 2014
Waterbury, Vt.-based Keurig Green Mountain Inc. and Brockton, Mass.-based office products dealer W.B. Mason Co. Inc. signed a multi-year agreement to offer W.B. Mason’s Shazam Coffee in K-Cup packs for the Keurig hot-brewing system in away-from-home channels. Shazam will be the first brand to come into the Keurig family from a Keurig-authorized distributor.
New Heineken USA ad recommends serving cider over ice
October 3, 2014
Strongbow Hard Apple Cider, a brand of Heineken USA, White Plains, N.Y., launched a new marketing campaign, “Cider at its Bestest.” The new, national campaign explains to consumers that Strongbow is best served over ice and includes the brand’s first U.S. TV spot, “Slow Motion Horse.”
Fans can submit selfies to triple chances of winning a trip for two to Seattle
October 2, 2014
Fifty Shades of Grey Wine, a line of red and white wines blended by “Fifty Shades of Grey” author E L James, is offering fans a chance to live like the literary trilogy’s main characters, Christian Grey and Anastasia Steele, for a weekend and attend a showing of the upcoming “Fifty Shades of Grey” movie in Seattle during its opening weekend in February.
Day 1 focuses on regulatory, commercial, economic value of the three-tier system
September 30, 2014
The National Beer Wholesalers Association (NBWA), Alexandria, Va., kicked off the first full day of its 77th Annual Convention on Sept. 29 in New Orleans. The first full day of the convention focused on the regulatory, commercial and economic value of distributors.