Sparkling, flavored water returns with fan-based campaign
May 29, 2015
Vancouver, Canada-based Clearly Canadian announced it is officially making its return to household fridges and coolers everywhere this summer thanks to the resounding support from its fans, the company says. With over 30,000 cases already pre-sold on the ClearlyCanadian.com, the flagship Canadian beverage brand recently announced the launch of its Indiegogo campaign, which will enable even more fans to get in on the action, support production and pick up a case or two, it says.
Alexandria, Va.-based International Bottled Water Association (IBWA) encouraged consumers to take action during National Hurricane Preparedness Week, which ran throughout the week last week, May 24-30, which coincides with the start of hurricane season, the association says.
Matcha Love Culinary Matcha named "Best New Product - Tea As An Ingredient" at World Tea Expo 2015
May 26, 2015
Ito En North America Inc., Brooklyn, N.Y., the premier leading green tea company announced the award of their new Matcha Love Culinary Matcha as "Best New Product-Tea as an Ingredient" at the World Tea Expo 2015, the leading tradeshow and conference focused 100-percent on premium tea and related products held in Long Beach, California, May 6-8.
Beverage companies continue to raise money for causes
May 26, 2015
Sonoma-Cutrer Vineyards, a brand of Brown-Forman Corp., Louisville Ky., and Make-A-Wish Greater Bay Area announced that the annual Wishes in Wine Country event collectively raised more than $936,000 to benefit children suffering from life-threatening illnesses this year. The event, which curates the best food and wine produced in Sonoma County, hosted 800 guests on the croquet lawns of Sonoma-Cutrer Vineyards on May 16, as part of the ongoing partnership, the companies say. This year, fundraising efforts were able to support a total of 24 wishes to children of the Greater Bay Area.
Feature over 60 functional food, beverage and dietary supplement concepts at IFT 2015
May 26, 2015
Consumer appetite for great-tasting, better-for-you products, is re-framing the types of items that make their way into today’s grocery store shopping cart. DSM Nutritional Products Inc., Parsippany, N.J., is at the forefront of seizing this opportunity by providing custom nutrient-rich, functional solutions that deliver on innovation with a broad appeal to this evolving consumer who is increasingly looking for ‘everyday foods’ for health and wellness, the company says. During IFT, DSM announced that visitors to its booth (2839) will be able to see, taste and touch over 60 product prototypes, which were designed to meet consumer’s evolving preferences.
Chicago-based Coors announced that this summer, the beer brand also wants to refresh the Great Lakes. For every case of 12-ounce cans sold this summer in select states, Coors Light will donate 25 cents to the Alliance for the Great Lakes, a nonprofit organization devoted to ensuring a healthy Great Lakes for people and wildlife for future generations, up to a maximum of $60,000, the company says. The Coors Light "keep 'em great" campaign will run through the end of August in Illinois, Indiana, Michigan, Ohio and Wisconsin.
New prebiotic ingredient offers improved healthy microflora and better digestive health
May 19, 2015
AIDP Inc., City of Industry, Calif., today released a “Science White Paper” based on the peer-reviewed and published science, including a 2014 randomized, controlled trial from the University of California, Los Angeles (UCLA), behind the mechanism of action, safety and efficacy of its new prebiotic ingredient, PreticX.
Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, and Mishka, a Brooklyn-based lifestyle brand, announced a limited-edition collection of apparel that will be available on MishkaNYC.com/Brisk starting today. The collaboration is part of Brisk's "kinda out there" campaign which highlights quirky artist-created characters that appear on each can of Brisk. These characters were the inspiration for the Brisk X Mishka designs, which fuse the original Brisk can art with the Japanese anime-type stylings of renowned street artist L'Amour Supreme, the company says.
As the summer approaches, it looks as though people are getting ready to relax in the sun with a cold cocktail. In Beverage Industry’s April New Products poll, readers voted Daily’s Cocktails as, by far, the top new product release on www.bevindustry.com throughout the month.
Nick Cannon partners with Snapple, New Yorkers to ask the country to share
May 14, 2015
Born in Brooklyn, N.Y., Snapple, a brand of Dr. Pepper Snapple Group, Plano, Texas, has won a special place in the hearts of New Yorkers, and this year the brand rallied its hometown fans to share their love with the rest of the country. Now, Nick Cannon – rapper, actor, host of America’s Got Talent, and Snapple-lover – is joining the brand asking people coast-to-coast to share why they love Snapple online with the hashtag #LOVESNAPPLE, the company says.