Coconut water brand to help athletes, spectators stay hydrated
June 9, 2014
Foco coconut water, an import brand of Brooklyn, N.Y.-based Vasinee Food Corp., announced that it is the official coconut water of the Seaside Soccer Storm Tournament, which will take place June 13 and 14 in Seaside Heights, N.J. One hundred youth teams from New York, New Jersey and Pennsylvania with players between the ages of 8 and 19 will participate in the tournament. The event also is expected draw 3,000-4,000 spectators, according to the brand.
Cocozia, a brand of Epicurex LLC, North Miami Beach, Fla., is expanding its reach into Earth Origins Market and Mom’s Organic Market stores. The coconut water brand will be available at more than 10 Mom’s Organic locations in Maryland, Pennsylvania and Virginia. Earth Origins Markets has locations in Florida, Maryland and Massachusetts.
Deal with Dora’s Naturals distributor will put oat smoothies in new territories, retailers
June 4, 2014
New York-based Oatworks has signed a distribution deal with Dora’s Naturals, a natural, organic and specialty food and beverage distributor based in South Hackensack, N.J., to expand the reach of its oat and fruit smoothies in the New York metro area.
Wine and spirits companies plan to launch gin later this year
June 4, 2014
Lake Bluff, Ill.-based Terlato Wines International, a U.S. marketer of premium wines and spirits, announced a partnership with Heartland Distillers, Indianapolis, to jointly produce and market a collection of premium American craft spirits. This represents the newest addition to the Terlato artisan spirits portfolio.
Growth slowing in flavored vodkas, overall spirits category, Rabobank reports
June 3, 2014
Brown spirits are leading much of the growth in the U.S. spirits market, with the segment growing 3 percent in the first four months of 2014, according to New York-based Rabobank’s latest global spirits report. More specifically, sales of Tennessee whiskey and bourbon expanded their already large shares, while flavored whiskey, rye, small-batch whiskey, and Irish whiskey and single-malt Scotch whisky maintained their impressive growth rates, it reports.
Italian beer brand named official beer of Eat (Red). Drink (Red). Save Lives.
June 2, 2014
Peroni Nastro Azzurro, an Italian beer brand of London-based SABMiller plc, is teaming up with AIDS charity (Red) as the official beer of Eat (Red). Drink (Red). Save Lives. The new (Red) campaign, which runs through June 10, is led by chef Mario Batali and butcher and meat purveyor Pat LaFrieda to raise money and awareness to fight AIDS. Peroni will provide support at a number of participating restaurants and bars across the country during the campaign.
SunnyD X energizing juice drink offers energy without caffeine
June 2, 2014
Sunny Delight Beverages Co., Cincinnati, announced the test market launch of SunnyD X, a carbonated juice drink designed as an alternative to energy drinks. Available in Orange, Lemon Lime and Fruit Punch flavors, the beverage lineup offers energy from B vitamins and carbohydrates instead of caffeine.