Beverage News

Mike’s Hard Lemonade pairs with Celebrity Chef Spike Mendelsohn

Partnership pairs FMBs with summer dishes in support of summer campaign

Chicago-based Mike’s Hard Lemonade Co. announced a partnership with celebrity chef and former “Top Chef” contestant Spike Mendelsohn in support of its July 4 consumer promotion, which begins June 19. The in-store promotion offers one winner and 11 friends the chance to win a trip to New York City to attend a private barbecue hosted by Spike.


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Boston Beer Co. brings back Brewlywed beer

Special brew available for one day only

Samuel Adams brewers at Boston-based The Boston Beer Co. have brought back Samuel Adams Brewlywed Ale for another limited release. The Belgian-style "bride ale" will be available only on June 26 exclusively at the Boston Brewery, according to the brand.


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Consumer spending unchanging with the times

As the economy improves, a majority of Americans are not returning to their pre-recession ways, according to Deloitte’s 2013 American Pantry Study.


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Little Black Dress Divalicious Pink Pinot

Concha y Toro added Little Black Dress Divalicious Pink Pinot to its portfolio.


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Vita Coco launches kids drinks line

Vita Coco Kids available at Target stores nationwide in July

New York-based Vita Coco launched Vita Coco Kids, a new line of coconut water beverages formulated especially for children between the ages of 2 and 8. The new beverages will be available in Apple Island, Paradise Punch and Very Cherry Beach flavors.


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The Top 100 beverage companies of 2012

Ranking beverage companies by 2012 sales

The beverage marketplace continues to make strides against the economic downturn that hampered consumers and businesses beginning in 2008. In Beverage Industry’s compilation of the Top 100 beverage companies based on 2012 sales, The Coca-Cola Co. continued to lead the list by recording an additional $1.5 billion in sales compared with 2011.


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Powerade Zero joins the liquid drink mix segment

New product available in Fruit Punch, Mountain Berry Blast and Orange flavors

Atlanta-based The Coca-Cola Co., which launched Dasani Drops in October of last year, launched another brand into the liquid drink mix segment but with a sports drink angle.


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Precept Wine acquires Washington vineyard

Company names vineyard Skyfall

Precept Wine, Seattle, purchased a Yakima Valley-area vineyard located just south of Red Mountain outside of Benton City, Wash.


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Constellation Brands completes acquisition of Grupo Modelo's US beer business

Acquisition nearly doubles company's sales

Constellation Brands Inc., Victor, N.Y., announced that it completed its acquisition of Grupo Modelo's U.S. beer business from Anheuser-Busch InBev, Leuven, Belgium, for approximately $4.75 billion. The transaction includes full ownership of Crown Imports LLC, which provides Constellation with complete, independent control of all aspects of the U.S. commercial business; a state-of-the-art brewery in Nava (Piedras Negras), Mexico; an exclusive perpetual brand license in the United States to import, market and sell Corona and the Modelo brands Crown currently sells; and the freedom to develop brand extensions and innovations for the U.S. market.


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Strongbow cider ‘Golden Hour’ program encourages summer celebrations

Strongbow, a brand of Heineken USA, White Plains, N.Y., launched its “Golden Hour” on-premise, retail and event activation for the summer. The cider brand will act as a catalyst for spur-of-the-moment experiences to excite consumers of legal drinking age and encourage them to create their own “Golden Hour” celebrations with Strongbow, it says.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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