Beverage News

Heineken’s holiday program invites consumers to ‘Celebrate Together’

Beer brand releases holiday packaging as part of promotion

White Plains, N.Y.-based Heineken USA, a subsidiary of Heineken International BV, announced this year’s “Celebrate Together” holiday program scheduled to hit retail outlets beginning Nov. 1. At the center of the program, limited-edition bottle labels and promotional packaging on Heineken Lager 12-packs will be available to enhance the holiday experience and drive repeat visits to retail outlets throughout November and December, the company says.


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Starbucks introduces single-origin coffee from Ethiopia

New Ethiopia offering celebrates the birthplace of coffee

Seattle-based Starbucks Coffee Co. launched its latest single-origin coffee: Ethiopia.


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Real Water launches limited-edition pink bottle to support Susan G. Komen

Brand partners with America’s Got Talent judge Mel B to promote breast cancer awareness

Las Vegas-based Real Water announced a new venture with one of its brand ambassadors and partners Melanie Brown to benefit Susan G. Komen. Brown, also known as Mel B, is a pop star and judge on NBC’s “America’s Got Talent.” Together Real Water and Mel B have designed a limited-edition pink bottle in support of Komen’s mission to save lives and end breast cancer forever.


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Dunkin’ Donuts celebrates National Coffee Day

Company promotes holiday with app and other promotions

Canton, Mass.-based Dunkin’ Brands will celebrate National Coffee Day, which is Sunday, Sept. 29, by treating fans to a free small cup of Dunkin’ Donuts hot or iced coffee via a mobile offer eligible at participating Dunkin’ Donuts restaurants throughout the United States.


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‘Fifty Shades of Grey’ author launches wine collection

Products play on characters’ passion for wine in the book

Pulling influence from her popular book series “Fifty Shades of Grey,” author E L James created Fifty Shades of Grey Red Satin and White Silk wines.


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Double Cola announces ‘The Great Outdoors Sweepstakes’

Brand partners with L2 Boards to promote water sports

Chattanooga, Tenn.-based The Double Cola Co.’s Double Cola brand launched “The Great Outdoors Sweepstakes,” a promotion encouraging Chattanooga and the surrounding area consumers to celebrate the outdoor lifestyle. The sweepstakes is hosted in partnership with L2 Boards, an outdoor retailer also based in Chattanooga that offers stand-up paddle board (SUP) and kayak rentals and lessons as well as longboards and slacklines for purchase.


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Beverage companies respond to flooding in Colorado

Brand owners donate water, money to relief effort

In response to the recent flooding in Colorado, beverage companies are donating to the affected communities to help with the relief effort.


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Hispanic consumers crucial to adult beverage industry, Technomic says

Spirits, wine and beer preferences will influence trends

At nearly 33 million, U.S. Hispanics of legal drinking age (LDA) are important adult beverage consumers, and their influence will expand rapidly, according to Chicago-based Technomic Inc.’s “Special Trends in Adult Beverage (TAB) Report: Hispanic Consumer Insights.” By 2015, Hispanics will account for 15 percent of the total U.S. LDA population; by 2045, one-quarter of the U.S. LDA population will be Hispanic, it reports.


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Heineken USA cross-promotes Beers of Mexico variety pack for holidays

Beers of Mexico includes Dos Equis Lager, Tecate and Sol brands

In preparation for the holiday season ahead, White Plains, N.Y.-based Heineken USA will launch a holiday program for its Beers of Mexico variety packs from Nov. 1 through Dec. 31.


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Diageo Chateau & Estate Wines adds Spanish wines to US portfolio

Campo Eliseo, Campo Alegre wines make their debut in America

Diageo Chateau & Estate Wines (DC&E), a Napa, Calif.-based division of London-based Diageo plc, added two Spanish wines to its portfolio of imports for the American market.


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Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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