Imported beer brand will partner with Pandora, Ibotta
October 30, 2015
From Thanksgiving (Nov. 26) to Dia de Reyes (Jan. 6, 2016), Tecate Light, a brand of White Plains, N.Y.-based Heineken USA, is bringing the boldness of the holiday season to life with a comprehensive, 360-degree program that offers legal drinking age consumers everything they need to kick-start their holiday celebrations, the company says.
Grab&Go probiotic drinks available in three varieties
October 27, 2015
Boulder, Colo.-based NextFoods’ GoodBelly releasedits new Grab&Go probiotic drinks. GoodBelly’s new 15.2-ounce beverages tout the same probiotic strain used in the brand’s existing lineup, Lactobacillus plantarum 299v (LP299V), it says.
Flavored rum developed in collaboration with Kauai Coffee Co.
October 27, 2015
Kalāheo, Kaua`i-based Kōloa Rum Co. announced the release of Kaua`i Coffee Rum, a new rum developed through a licensing agreement between the Kaua`i distiller and Kauai Coffee Co., a division of Italy-based Massimo Zanetti Beverage Group.
Reigning 3s plays tribute to Portland Trail Blazers
October 27, 2015
There are few plays in basketball more exciting than the three-point shot. Taking inspiration from the game, Portland, Ore.-based Pyramid Breweries recently teamed up with the Portland Trail Blazers to create its newest, limited-edition beer – Reigning 3s. This unfiltered White Pale Ale is the company’s take on its own 3-pointer, using a combination of Cascade, Apollo and Lemon Drop hops. With 5.5 percent alcohol by volume, this beer rates 30 on the international bitter unit (IBU) scale. Due to limited availability fans will have to travel to "Rip City" to get a shot of this brew, the company says.
Top trends address alternative products, natural formulations
October 21, 2015
As consumer packaged goods (CPG) manufacturers get ready to transition into the 2016 calendar year, Chicago-based Mintel released its “2016 Food & Drink Trends” report. The 12 trends cover a range of topics including eCommerce and natural formulations.
It’s no secret that bottled water is one of the hottest beverage trends in the market. Market research firms have touted its growing market share and campaigns like first lady Michelle Obama’s Drink Up initiative is encouraging consumers to turn to the zero-calorie option.
Agreement unites two distributors as Breakthru Beverage Group
October 20, 2015
New York-based Charmer Sunbelt Group and Wirtz Beverage Group, Chicago, two family-run distributors of wine, spirits and beer, announced on Oct. 20 that the companies signed an agreement to substantially combine all of their beverage alcohol operations.
Use of recycled material requires two-thirds less energy than virgin materials
October 19, 2015
New data compiled by New York-based Beverage Marketing Corporation (BMC) shows that between 2000 and 2014, the average weight of a 16.9-ounce single-serve PET plastic bottled water bottle has declined 52 percent to 9.25 grams. This has resulted in a savings of 6.2 billion pounds of PET resin since 2000.
Merger would combine brewers’ expansive beer portfolios
October 13, 2015
The Boards of Anheuser Busch InBev (AB InBev), Leuven, Belgium, and SABMiller plc, London, announced that they have reached agreement in principle on the key terms of a possible recommended offer to be made by AB InBev for the entire issued and to be issued share capital of SABMiller.