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After announcing the launch of a Half Lemonade & Half Iced Tea flavored drink mix, Country Time is turning to its fans to help nickname its latest variety. A select group of celebrity Country Time fans will offer up their own name suggestions for the new half-and-half drink. Consumers can then choose their favorite or make their own suggestions via the Country Time Facebook page.
Coca-Cola ranks as the No. 1 most valuable global beverage brand at $74.3 billion, according to the annual BrandZ Top 100 Most Valuable Global Brands study by Millward Brown, New York City.
Students recycled more than 4.5 million aluminum beverage cans from America Recycles Day, which was Nov. 15, 2011, through Earth Day on April 22 in the second annual Great American Can Roundup, a national recycling competition sponsored by the U.S. can industry.
Purchase, N.Y.-based PepsiCo’s Mountain Dew brand partnered with Warner Bros. Pictures and Legendary Pictures to promote “The Dark Knight Rises,” which makes its debut in theaters July 20.
Following the debut of its new “No Bollocks” national advertising campaign, White Plains, N.Y.-based Heineken USA brand Newcastle Brown Ale launched its “No Bollocks Guarantee” summer retail program.
Caribou Coffee Co. Inc., Minneapolis, introduced six new all-natural sparkling teas and juices as well as 64-ounce growlers at its coffeehouses.
The Reston, Va.-based Packaging Machinery Manufacturers Institute (PMMI), owner and producer of the Pack Expo banner of trade shows, announced that the International Society of Beverage Technologists (ISBT), Dallas, will sponsor its Beverage Cooler Lounge, which will debut during Pack Expo International, Oct. 28-31, at Chicago’s McCormick Place.
SABMiller plc, London, and Molson Coors Brewing Co., Denver, reported that its joint venture MillerCoors’ first quarter underlying net income increased 16.6 percent to $175.3 million and total net sales increased 3.6 percent to $1.76 billion compared to the first quarter of 2011. The companies attributed the performance to positive pricing growth, cost management and favorable mix.
St. Louis-based Anheuser-Busch (A-B), a wholly owned subsidiary of Anheuser-Busch InBev, expanded its Michelob Ultra brand with the launch of Michelob Ultra Light Cider.
In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)
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