Beverage News

Seagram’s launches Ginsider app

Brand encourages consumers to scan product labels to access digital content
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Seagram’s Gin, a brand of New York-based Pernod Ricard USA, launched its new Ginsider mobile application. The new app allows consumers to scan Seagram’s Peach and Pineapple Twisted Gin bottles to reveal exclusive videos and share them with friends through social media.


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7UP hosts fourth ‘Live it Up with Enrique’ promotion

Fans can win tickets to Latin Grammy Awards, VIP Enrique Iglesias concert
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As the official beverage sponsor of the Latin Grammy Awards for the fourth consecutive year, Plano, Texas-based Dr Pepper Snapple Group’s (DPS) 7UP brand is giving its fans a chance to “Live it Up with Enrique.”


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Essentia Water launches ‘Create a Better You’ photo contest

Promotion invites fans to share inspirational pictures for health and happiness
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Bothell, Wash.-based Essentia Water launched its “Create A Better You” contest on Monday, Oct. 7. The four-week online promotion runs through Nov. 2 and invites contestants 18 years of age and older to share photos that illustrate what inspires them to be healthier and happier on the brand’s Facebook page.


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Constellation Brands releases Q2 2014 financial results

Beer acquisition bolsters sales success
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Victor, N.Y.-based Constellation Brands Inc. reported a successful second quarter of its 2014 fiscal year following the integration of its newly acquired brewery operations. As a result of the Mexico City-based Grupo Modelo U.S. beer business acquisition, the company recorded a $1.6 billion non-cash gain on the re-measurement to fair value of the company’s original 50 percent interest in Crown Imports LLC, Chicago. In addition, the consolidation garnered $763 million of incremental net sales, boosting overall consolidated net sales for the quarter.


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Nielsen study examines seasonal popularity of pumpkin flavor

Data reflects on 2012 sales, projects successful 2013
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According to New York-based Nielsen, pumpkin-flavored seasonal foods and beverages are appearing on store shelves and menus earlier this fall than in previous years. This early arrival might set the seasonal flavor up for another successful season, it suggests.


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PepsiCo launches new line of sparkling waters, liquid concentrates

New Aquafina FlavorSplash line targets teens and families
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Purchase, N.Y.-based PepsiCo extended its Aquafina brand with Aquafina FlavorSplash sparkling waters and liquid concentrates. These new zero-calorie products were designed to provide great-tasting, better-for-you beverage options for teens and parents, the company says.


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Margaritas named top adult concoction of the summer

On-premise beverage sales measured from June through August
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With 20.5 percent share of the market, Margaritas were identified as the top adult beverage concoction of the summer, according to Restaurant Sciences Inc.


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Jamba Juice brings back Pumpkin Smash smoothie for fall

Seasonal drink features real pumpkin, cinnamon and nutmeg
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Putting a better-for-you twist on seasonal pumpkin beverages, Jamba Juice Co., Emeryville, Calif., is bringing back its Pumpkin Smash smoothie for the fall season.


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Brown-Forman establishes new head office for European operations

Finlandia global brand team will move from US headquarters to Amsterdam
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Brown-Forman Corp., Louisville, Ky., announced that it will establish a new head office for its European operations in Amsterdam, effective Jan. 1, 2014.


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Wat-aah! launches new TV commercial in support of ‘Drink Up’ campaign

New commercial features Yung Day 1 music group
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New York-based Wat-aah!, a premium brand of functional water for kids and teens, is helping to promote healthy hydration and the “Drink Up” initiative led by the Partnership for a Healthier America (PHA), Washington, D.C., and its honorary chair, first lady Michelle Obama, through a new TV advertisement. In the commercial, Atlanta-based children’s music group Yung Day 1 releases its first single, "Drink Wat-aah!," to encourage kids to hydrate healthily with the water.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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