Energy Drinks & Shots

Popeye Energy adds a classic touch

February 15, 2013

Popeye Energy commissioned McLean Design to design the packaging for its supplement blend, which contains 70 percent fruit juice, vitamins and a proprietary energy blend that includes natural caffeine, according to the design firm.  


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Bully Bling signs ‘crushing’ deal

February 15, 2013

 In conjunction with signing an agreement with Baltimore Ravens cornerback Bernard “Crush Boy” Pollard Jr., Bully Bling Energy LLC released special-edition cans of its same-named energy drink highlighting the professional football player.  


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Mad-Croc Green Apple Juiced Energy

January 16, 2013

Mad Croc Brands Inc. added a new Green Apple flavor to its Mad-Croc line of energy drinks.


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‘Shark Tank’ support for RuckPack

January 15, 2013

 Approaching investors for $75,000 is no easy task — especially when you’re on ABC-TV’s “Shark Tank.” 


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Feel Natural Energy’s Sleek cans

January 15, 2013

 Nurish Brands Inc. launched its new Feel Natural Energy sparkling energy drink in 10.5-ounce Rexam Sleek cans.  


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Kick Energy Drink

December 26, 2012

Imported into the United States by Dolce Beverage Group LLC, Kick Energy Drink is sweetened with a blend of sucrose, glucose and fructose, resulting in a less sweet aftertaste compared with leading energy drinks, the company says.


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Pyure O.E.O. energy shots

December 18, 2012

Pyure Brands will launch a zero-calorie organic energy shot under the name of Pyure Organic Energy Optimization, or O.E.O. for short.


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Up Close With: Multi-Flow Industries

December 11, 2012

 Seventy-five years ago, Multi-Flow Industries was a family business that delivered fountain sodas up and down the streets to customers in Philadelphia.  


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Private label shows split results in different categories, channels

December 11, 2012

 Whether it’s because of private label’s added value or perceptions of comparable quality to name brands, consumers have found favor with private label consumer packaged goods (CPGs).  


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Red Bull’s extreme skydiving

November 15, 2012

 It’s common for brands to sponsor racecar drivers and events; however, sponsoring a 128,100-foot skydive mission takes brand associations to a whole new level. On  


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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