Energy Drinks & Shots

2014 State of the Industry: Energy drinks

Energy drinks add function and flavor
July 11, 2014

According to Mintel, 42 percent of people who drink energy shots take them in the afternoon, and 49 percent of people who consume energy drinks also do so in the afternoon, said Jennifer Zegler, global food and drink analyst at the Chicago-based market research firm, in Beverage Industry’s August 2013 issue.


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5-Hour Energy launches non-alcohol mixology contest

“Yummification” video contest asks fans to mix energy shots with an everyday beverage
July 8, 2014

Living Essentials LLC, Farmington Hills, Mich., kicked off its new “Yummification” video contest, which invites fans to create a video of their favorite way to mix a 5-Hour Energy shot with an everyday beverage.


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Liquid Ice Red

July 8, 2014

Liquid Management Partners LLC introduced Liquid Ice Red energy drinks, which are made with natural flavors and fortified with B vitamins to invigorate the body in a healthy way, the company says.


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Red Bull Summer Edition

June 30, 2014

Red Bull USA will add a new Edition to its Red Bull Editions energy drinks lineup.


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Golazo Energy Sugar-Free

June 18, 2014

Golazo Inc. launched a new line of sugar-free energy drinks in Hibiscus, Mandarin and Mango Lime flavors.


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Sunny Delight tests new energy beverage in select markets

SunnyD X energizing juice drink offers energy without caffeine
June 2, 2014

Sunny Delight Beverages Co., Cincinnati, announced the test market launch of SunnyD X, a carbonated juice drink designed as an alternative to energy drinks. Available in Orange, Lemon Lime and Fruit Punch flavors, the beverage lineup offers energy from B vitamins and carbohydrates instead of caffeine.


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Monster Beverage reports Q1 2014 results

Energy drink brand’s net sales up 10 percent
May 9, 2014

Monster Beverage Corp., Corona, Calif., reported a more than 10 percent increase in gross sales to nearly $614 million in the first quarter of 2014, which ended March 31. Net sales in the term also increased by more than 10 percent to $536 million, and gross profit reached 53.5 percent of net sales.


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Hydrive energy water launches new flavors

Honey Lemonade and Mango Peach varieties join portfolio
April 29, 2014

Hydrive Energy Water, a brand of Austin, Texas-based Big Red Inc., launched two new flavors: Honey Lemonade and Mango Peach.  Each of the new flavors contains energy-boosting caffeine, enhanced nutritive formulas, and 30 calories in each bottle, the company says.


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OrganicMe launches 4 functional beverages

EnergizeMe, FocusMe, CalmMe and SleepMe packaged in Rexam’s 12-ounce Sleek cans
April 28, 2014

OrganicMe, a Scottsdale, Ariz.-based subsidiary of True Me Brands, launched four new functional beverages that span multiple occasions and need states throughout the day, the company says. U.S. Department of Agriculture-certified organic and 100 percent natural, the drinks are packaged in 12-ounce Sleek cans from Chicago-based Rexam BCNA.


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Vitaminwater Energy

April 22, 2014

The Coca-Cola Co. took its enhanced water brand into the energy drink category with Vitaminwater Energy.


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Multimedia

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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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