Energy Drinks & Shots

Fuga’s 'sleek' debut

August 16, 2013

Aquarena Beverage LLC launched Fuga energy drinks in 12-ounce Sleek cans from Rexam.


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Vuka’s sustainable solution

August 16, 2013

Vuka LLC now offers its Vuka Intelligent Energy drinks in 16-ounce, reclosable Alumi-Tek bottles from Ball Corp.


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Energy market expands from function to flavor

Energy segment innovates to expand usage
August 12, 2013

As Farmington Hills, Mich.-based Living Essentials LLC’s 5 Hour Energy brand suggests in its advertising, “that 2:30 feeling” can be difficult for many consumers to overcome. In fact, that mid-afternoon slump, or “post-lunch dip,” is a natural part of humans’ internal clock, which creates the urge to sleep approximately seven hours after waking, according to a 2007 New York Times article.


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Red Bull’s covert Camo Cans

July 15, 2013

Red Bull USA released cans featuring camouflage graphics for its same-named energy drink varieties for sale in military channels and retailers immediately surrounding U.S. military bases.


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2013 State of the Industry: Energy drinks & shots

Energy drinks and shots pick up the pace
July 10, 2013

According to a June 2012 report on energy drinks and shots in the United States by market research firm Mintel, Chicago, the market grew 124 percent from 2006 to 2011, which suggests a continuing recovery from the recession, it states.


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Quad Energy

July 9, 2013

For the first time in its history, The Double Cola Co. launched a line of beverages outside of the carbonated soft drink category.


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Body Glove Surge All Natural Energy Shot

June 28, 2013

In July, PacificHealth Laboratories Inc. will launch Body Glove Surge All Natural Energy Shots in conjunction with sports nutrition company Body Glove International.


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Xyience Xenergy has the power to win

May 15, 2013

Xyience Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), launched its nationwide promotion “Do You Have the Power to Win?” this month.


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Kick Energy releases limited-edition ‘Tomb Raider’ can

May 15, 2013

In conjunction with the release of Square Enix’s action-adventure videogame “Tomb Raider,” Kick Energy, produced by Global Brands Ltd. in the U.K. and imported in the United States by Dolce Beverage Group LLC, released a limited-edition “Tomb Raider” can.


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Xyience shows the ‘Xen’ of MMA

April 15, 2013

Xyience Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), inked a one-year endorsement contract with former UFC light heavyweight champion and UFC Hall of Fame member Chuck Liddell.


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Multimedia

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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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