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Red Bull USA released cans featuring camouflage graphics for its same-named energy drink varieties for sale in military channels and retailers immediately surrounding U.S. military bases.
According to a June 2012 report on energy drinks and shots in the United States by market research firm Mintel, Chicago, the market grew 124 percent from 2006 to 2011, which suggests a continuing recovery from the recession, it states.
For the first time in its history, The Double Cola Co. launched a line of beverages outside of the carbonated soft drink category.
In July, PacificHealth Laboratories Inc. will launch Body Glove Surge All Natural Energy Shots in conjunction with sports nutrition company Body Glove International.
Xyience Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), launched its nationwide promotion “Do You Have the Power to Win?” this month.
In conjunction with the release of Square Enix’s action-adventure videogame “Tomb Raider,” Kick Energy, produced by Global Brands Ltd. in the U.K. and imported in the United States by Dolce Beverage Group LLC, released a limited-edition “Tomb Raider” can.
Xyience Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), inked a one-year endorsement contract with former UFC light heavyweight champion and UFC Hall of Fame member Chuck Liddell.
Steaz, a subsidiary of The Healthy Beverage Co., revealed rebranded packaging for its entire line.
Popeye Energy commissioned McLean Design to design the packaging for its supplement blend, which contains 70 percent fruit juice, vitamins and a proprietary energy blend that includes natural caffeine, according to the design firm.
Brunswick’s Buffalo Grove and Tavern ‘45 host special guests at its VIP Preview Event on Oct. 14, 2013. The complimentary charity event benefited Clearbrook and the Special Olympics of Illinois. (Photos by Jennifer Haderspeck)
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