Tidal Twist sold exclusively at participating 7-Eleven, Speedway stores
April 17, 2023
Farmington Hills, Mich.-based Living Essentials, the makers of 5-hour ENERGY products, unleashed a new tsunami of flavor with the release of Tidal Twist. The new Tidal Twist Extra Strength 5-hour ENERGY shot will be sold exclusively at participating 7-Eleven and Speedway stores, beginning this month.
New edition to focus on Hispanic-owned food and beverage businesses
April 10, 2023
PepsiCo Inc., Purchase, N.Y., announced the launch of its Greenhouse Accelerator Program: Juntos Crecemos (Together We Grow) Edition. This year marks the eighth year of the Greenhouse Accelerator program, and the first-ever Hispanic edition, which focuses on driving growth of emerging Hispanic-owned food and beverage businesses through collaboration and innovation.
Limited-edition drink also available in slush form at select SONIC restaurants
April 3, 2023
Red Bull is encouraging consumers to “reach new heights this summer” with the introduction of its newest Red Bull Edition series flavor: Red Bull Summer Edition Juneberry. The limited-time offering, which has tasting notes of juneberry, red grape, cherry, and red berries with a slight floral finish, currently is available at Walmart and select SONIC Drive-In locations and will be nationwide May 1.
RIOT Energy, an organic energy drink brand from Venice Calif., announced it secured a minority investment from Sierra Nevada Brewing Co., Chico, Calif. Sierra Nevada will initially serve as an investor and will eventually produce and package RIOT Energy products at its new 85,000-square-foot facility, CanDo Innovation Center, which is slated to begin operations this summer.
Natural, zero-calorie solutions on the rise for energy formulations
January 24, 2023
Given the demand for ingredients that support cognitive health and energy enhancement, ingredient suppliers caution that formulation is more complicated than simply adding into the formula.
PRIME, a global lifestyle beverage brand founded by entrepreneurs and influencers Logan Paul and KSI, announced its expansion into a new beverage category with the launch of PRIME Energy.
Corona, Calif.-based Monster Energy Corp. announced the launch of Monster Energy Zero Sugar. With a full launch in the first quarter of 2023, consumers can enjoy the taste of the flagship original Monster Energy Green, but without sugar, the company says.