7-Select GO!Smart available in Pomegranate, Blackberry, Melon
February 11, 2019
The new 7-Select GO!Smart 100 percent fruit juices feature unusual varieties that aren’t typically found in every grocery and convenience store, the company says.
Brand consolidation under Copper Fox reflects distiller’s history, culture
February 11, 2019
“The new packaging and label design better organizes our current product portfolio, better communicates our rich brand story at the shelf, and helps cut down on confusion as it didn’t seem that people understood our Copper Fox Rye and Wasmund’s Single Malt were from the same distillery,” said Rick Wasmund, founder and master distiller at Copper Fox Distillery, in statement.
Trumer Pils seeks to stand out from other craft beer brands
January 17, 2019
Combining bright white and the brand’s signature red, the new design puts “Trumer Pils” front and center — paying tribute to its homeland of Berkeley, Calif., the company says.
Limited-edition bottle honors 40th anniversary of surfing event
January 14, 2019
In celebration of the 40th anniversary of the Cuervo Classic Surf Competition, Jose Cuervo released a limited-edition bottle of Jose Cuervo Especial Silver.
Beverage companies are investing more into packaging. Jose Cuervo and Welch’s Sparkling Grape Juice release limited-edition bottles that support events and tenured retail partners. Additionally, a craft beer brand and cold-brew coffee brand update their labels to appeal to consumers.
Secondary packaging design features serving facts, ingredient label
January 14, 2019
Bud Light announced that it will add a comprehensive on-pack serving facts and ingredient label, by unveiling a new secondary packaging design that will hit stores in February.
Wine lineup to feature Chardonnay, Cabernet Sauvignon and Rosé varietals
January 7, 2019
Calistoga, Calif.-based Sterling Vineyards, a division of Treasury Wine Estates, is bringing a trio of wines to market in resealable aluminum bottles. The lineup is designed not only to improve convenience for consumers, but also to do so with the winery’s unique sense of style, it says.
Guitar embossing gives premium brand a premium look
December 14, 2018
The new bottle was designed to distinguish itself from other premium brands while simultaneously paying tribute to Pickers’ hometown of Nashville and the musicians whose sounds fill the air.