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After originally introducing its Starbucks Refreshers brand in 2012, Starbucks Coffee Co. now has reformulated and repackaged the juice drinks.
On March 1, Independent Distillers USA will add After Dark and Vanzilla spirits to its Woodstock brand family of flavored Kentucky bourbons.
Diageo North America’s Captain Morgan brand made its debut in the white rum segment with Captain Morgan White Rum.
Pulse Beverage Corp. expanded its Natural Cabana brand from lemonade to coconut water with the introduction of Natural Cabana Coconut Water and Pineapple Coconut Water.
Midwest Custom Bottling introduced a line of Tippy Cow Rum Creams, which blend Caribbean rum with Wisconsin dairy cream.
The Coca-Cola Co. introduced Minute Maid Drops made with real fruit juice.
Belvedere Vodka, a brand of LVMH Moët Hennessy Louis Vuitton, will launch new Belvedere Mango Passion nationally on April 1.
Dr Pepper Snapple Group has expanded past its staple Mott’s apple juice and apple sauce products with a new line of juice drinks.
MillerCoors LLC, a joint venture of SABMiller and Molson Coors, launched Miller Fortune lager to help the beer category regain share of the market that has been lost to spirits, wine and their drinking occasions, says Karina Diehl, communications manager for the Miller family of brands and multicultural brands.
After launching Kickstart by Mountain Dew for the morning drinking occasion last year, PepsiCo Inc. added Black Cherry and Limeade flavors to its Kickstart by Mountain Dew lineup to fulfill the nighttime drinking occasion.
In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)
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