Advancements in soluble fibers have given beverage developers a whole new set of tools for delivering products that help to fill the fiber gap. Although even the savviest of consumers might not know the difference between inulin and oligofructose, they are beginning to explore the growing number of fiber-rich options available outside of the bread and snack bar categories.
In a broad sense, You’ve probably heard fiber categorized as insoluble and soluble, but the classifications are even more complex. Fiber can be subcategorized in a number of ways including by viscosity, fermentability, physiological effect, source or chemical structure. Understanding fiber through these various lenses is the key to producing products that can speak to today’s consumers, experts note.
People of all ages know by now that fiber is “good for you,” and that they should be consuming more of it. A new study from Tate & Lyle, Decatur, Ill., revealed that nearly 90 percent of Americans believe that their digestive health is a top priority, and that consumers are interested in buying products with a “nutritional punch” of fiber.
Operating under the motto “Off-centered beers for off-centered people,” it should come as no surprise that Dogfish Head Craft Brewery, Milton, Del., is not bashful about creativity. Dogfish Head’s lineup includes 34 beers with ingredients and brewing processes inspired by a range of ancient recipes, music, collaborations and Founder and President Sam Calagione’s own ideas.
With a lineup of six SKUs that are sweetened with a tablespoon of honey in each bottle, Brooklyn, N.Y.-based Honeydrop Beverages has a synergistic tie to the creatures that provide its natural sweetener.
Still cautious from the economic downturn, consumers created an uneven environment for beer once again in 2011. The year’s performance reflected a category of contradictions with trends torn between the ongoing price consciousness of some shoppers and the insatiable taste for variety — even if it carries a higher price — from other demographics.
When Dogfish Head Craft Brewery opened its brewpub in 1995 in Rehoboth Beach, Del., Founder and President Sam Calagione brewed on a homemade machine dubbed “Sir Hops Alot.” To keep up with the restaurant’s demand, Calagione used “Sir Hops Alot” to brew two to three times a day, five to six days a week.
In the summer of 2007, an English man posted a video of his one-year-old son biting the finger of his three-year-old son on YouTube. The video, known as “Charlie Bit My Finger – Again!,” went viral reaching 417 million views as of Feb. 9. At the time of publication, it was the most viewed video on YouTube that is not a professional music video, according to Wikipedia.