To a distiller, beer is essentially undistilled whiskey, but in the world of craft distilling, craft beer is much more than that — it might even reveal the future for craft distilleries in the United States.
A child informing a parent whether or not something is cool might not be an occurrence so rare that it inspires a business plan, but when Rose Cameron’s two sons told her they did not want to drink water because it was boring, the former marketing executive set out on a mission.
Heart disease continues to be a major health concern in the United States. According to the Center for Disease Control & Prevention (CDC), Atlanta, heart disease is the leading cause of death for both men and women.
Whether it’s low-calorie varieties, energy-boosting ingredients or popular flavor trends, the drink mix category has seen a wave of innovations that help it remain competitive in the beverage marketplace.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!