Featured Stories

Trailblazing the path to success

Better-for-you trends help natural foods sector grow
By Stephanie Cernivec
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These days, consumers have a plethora of choices to make while they’re shopping for beverages. Besides the flavor, brand or product type, they’re bombarded with statements like “low sodium,” “low calorie,” “natural” and “organic.” According to “Natural and Organic Foods and Beverages in the U.S., 3rd Edition,” from market research publisher Packaged Facts, New York, 37 percent of U.S. adults buy organic groceries and 56 percent of U.S. adults buy packaged food products marketed as “all natural.” 

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Bottled water sales get refreshed

Sparkling, enhanced waters deepen category’s reach
By Jessica Jacobsen
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Bottled water sales have shown signs of growth as the category recovers from the effects of the recession. Overall, the bottled water category increased 2 percent for $7.8 billion in sales for the 52 weeks ending Aug. 7 in supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart, according to SymphonyIRI Group, Chicago.
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Wholesaler of the Year: Wirtz Beverage Group

Wine and spirits distributor expands portfolio, facilities
By Jessica Jacobsen
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With annual sales of more than $1.9 billion, Wirtz Beverage Group is making strides toward its vision of becoming the leading premium total beverage alcohol wholesaler in the United States by Dec. 31, 2012. Beverage Industry’s Wholesaler of the Year is now in its third and fourth generations of leadership and has gone through a rebranding process in order to unify its divisions in Illinois, Wisconsin, Nevada, Minnesota and Iowa.
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What’s in store for private label

Retailer brands threaten national competition
By Stephanie Cernivec
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We’ve heard of blind taste tests between competitive products. Oftentimes, consumers can’t tell the difference between a national brand and its private-label equivalent. However, in recent years, retailers have taken it to a whole new level. These days, consumers might find it difficult to pick out a private label product on-shelf because of the way it’s packaged and marketed.
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Rebel with a cause

Hip-hop artist 50 Cent partners to launch beverage with charitable benefit
By Jennifer Zegler
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As a hip-hop artist and actor, Curtis “50 Cent” Jackson is no stranger to collaborations. However, Jackson’s latest collaboration does not involve celebrities, but Pure Growth Partners, a New York City-based company that conceives and markets consumer brands with a philanthropic component.
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Standing out in the crowd

Up-and-coming beverage trends
By Stephanie Cernivec
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Who could have predicted that leggings would once again be fashionable? Or that Beanie Babies would make a comeback? Trends can be difficult to predict. But after years of closely studying the beverage industry, experts offer their findings on the newest beverage-related trends.
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Formulated to think functionally

Nawgan continues to innovate one year after its launch
By Stephanie Cernivec
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Around age 30, adults begin to experience changes in brain function as part of natural development, according to Chesterfield, Mo.-based Nawgan Products LLC. Some effects are mild, such as occasionally misplacing everyday items, but others can be more significant. Although Nawgan functional beverages do not claim to reverse the brain aging process, they were developed specifically to support cognitive function over time, the company says. And when it comes to formulating a functional beverage, it’s not a job just anyone can do.
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Focus on function

5-Hour Energy maintains dominance in energy shot category
By Jennifer Zegler
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Centered on an otherwise empty wall in the lobby of the Farmington Hills, Mich., headquarters of Living Essentials LLC is a homemade wooden plaque for “2010 Runner-Up Worst Ad in America.” The plaque commemorates the company’s award from The Consumerist website for 5-Hour Energy’s “2:30 Feeling” TV ad. At the bottom, the plaque concedes, “We couldn’t even win this one.”


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Prevention at the heart of health concerns

Cardiovascular concerns propel heart health ingredients
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The American Heart Association (AHA) reports that the prevalence and control of traditional risk factors of heart disease, such as hypertension, tobacco use, high cholesterol, diabetes and obesity, remain an issue for many Americans, according to the AHA’s Circulation journal’s article “Heart Disease and Stroke Statistics – 2011 Update” published in December 2010.


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Sustaining a more responsible future

Companies have broad definitions when it comes to going green
By Jennifer Zegler
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Companies across the supply chain have embraced sustainability as an overarching term for better business practices. Through the years, corporate definitions have expanded beyond decreasing packaging waste and water usage to the introduction of functional products and employee wellness programs. Indeed, offering a standard definition of “sustainability,” not to mention its key issues, can be difficult.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

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