Innovative Beverage Group Holdings, Houston, introduced Drank Extreme Relaxation Beverage in early 2008 as one of the first beverages in the anti-energy movement.

Major brewers saw declines in their premium beers, but made up for it with the success of their below-premium offerings, helping beer weather the recession.

To continue to attract the fast-paced consumer, drug and convenience stores have adopted new strategies, expanded some selections and decreased others, experts say.

Sierra Nevada continues its good-neighbor attitude 30 years after its start through continuing to reuse materials, minimize waste, and innovate with equipment.

Thirty years ago, when Sierra Nevada Brewing Co., Chico, Calif., opened its doors, fewer than 50 breweries existed in the United States. Today, while consolidation has continued with large domestic brewers, more than 1,500 craft breweries are in operation.

For the past several months, New Leaf Brands Inc., Orangeburg, N.Y., has been positioning itself to manage its growth.

Protein-based beverage manufacturers are trying to bring their products to the masses.

Lifeway Foods, Morton Grove, Ill., has turned to expansion to keep up with the increasing demand for its kefir lineup.

Label manufacturers say shrink and stretch sleeves provide that eye-catching all-over solution to seize consumer attention at retail.