As the carbonated soft drink (CSD) market has evolved, consumers are making their own lists about what they need and want from the refreshment beverage, including taste and functionality.
As consumers rapidly switch to healthier alternatives and embrace prevention as a tool for living a better lifestyle, experts note that interest in botanicals and adaptogens is on the rise.
Company launches all-natural functional beverages for foodservice operators
May 9, 2023
The company notes that these functional beverages provide both energy and the “added benefit of mental focus.” The 12-ounce servings contain 100 mg of natural caffeine, as well as 100 mg of natural L-theanine.
Competition and shifting consumer behaviors can challenge any brand. In a recent Insights from NielsenIQ, the market research firm identifies trends that could help hard cider brands thrive in this evolving market.
Experts note that not only do classic flavors like vanilla, chocolate and strawberry resonate with consumers, but also remain the tried-and-true go-to for beverage-makers.