Articles Tagged with ''flavored malt beverages''

Beverage brands show off their fashionable sides

Diet Coke partners with celebrity design for brand-inspired totes
July 16, 2014

When I’m not in the office, you’ll often find me wearing an item of Disney clothing. Even when I’m in the office, I’m always wearing my favorite Mickey Mouse watch.


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2014 State of the Industry: Beer

Consumers seek flavor in beer segments
July 11, 2014

When it comes to the beer segment, more consumers are seeking upscale offerings. Andrea Riberi, senior vice president of alcohol beverages with Nielsen, New York, told Beverage Industry in its March issue that super-premium domestic beers, which include brands like MillerCoors’ Blue Moon and Anheuser-Busch’s Bud Light Lime and Michelob Ultra, gained 2 percent in case volume last year.


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Anheuser-Busch releases 'Ritas mix-pack

Mix-A-Rita variety pack introduces Mang-O-Rita and Raz-Ber-Rita flavors
April 16, 2014

Anheuser-Busch (A-B) is encouraging consumers of legal drinking age to become amateur mixologists with its Bud Light Lime Mix-A-Rita 18-pack.


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Seagram’s Escapes unveils new ad campaign, flavors and packaging

Flavored malt beverages will be packaged in cans for the first time
April 11, 2014

North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.


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Bud Light 'Ritas,' Redd's line extensions support FMB growth

Consumers drawn to sweeter flavor profiles
March 10, 2014

Appealing mostly to female consumers and younger consumers of legal drinking age (LDA), the flavored malt beverages (FMBs) — also known as progressive adult beverages (PABs) — segment of the beer market brings in a slightly different demographic than the typical beer drinker, says Jeff Nowicki, chief strategy officer at Bump Williams Consulting Co., Stratford, Conn.


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A-B launches Bud Light Lime Mang-O-Rita, Raz-Ber-Rita

Mix-A-Rita variety pack features four permanent flavors
March 3, 2014

St. Louis-based Anheuser-Busch (A-B), a division of AB InBev, is doubling the size of its Bud Light Lime “Ritas” portfolio with the introduction of two new permanent flavors: Mang-O-Rita and Raz-Ber-Rita.


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Four Loko replaces Coco Loko with Blue Hurricane flavor

New variety will debut this spring
January 21, 2014

Phusion Projects, Chicago, introduced a new flavor to its Four Loko line of flavored malt beverages.


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FMBs and RTD cocktails offer convenience for at-home enjoyment

Flavors, portability benefit FMBs, RTD cocktails
July 10, 2013

With many consumers lacking the tools or know-how to reproduce some of their favorite on-premise cocktails, beverage manufacturers have found a way to deliver that same enjoyment to consumers in their own homes.


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Mike’s Hard Lemonade pairs with Celebrity Chef Spike Mendelsohn

Partnership pairs FMBs with summer dishes in support of summer campaign
June 18, 2013

Chicago-based Mike’s Hard Lemonade Co. announced a partnership with celebrity chef and former “Top Chef” contestant Spike Mendelsohn in support of its July 4 consumer promotion, which begins June 19. The in-store promotion offers one winner and 11 friends the chance to win a trip to New York City to attend a private barbecue hosted by Spike.


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Clubtails

June 17, 2013

Geloso Beverage Group launched Clubtails flavored malt beverages in Sex on the Beach, Screw Driver, Long Island Iced Tea and Bahama Mama varieties.


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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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