Articles Tagged with ''flavored malt beverages''

Mike's Hard Lemonade adds 'Crafted to Remove Gluten' seal

New TTB designation highlights FMB's proprietary filtration process

In an effort to meet the needs of consumers wanting gluten-free alcohol beverages, Mike’s Hard Lemonade Co. worked with the Alcohol and Tobacco Tax and Trade Bureau (TTB) to create and secure an exclusive “Crafted to Remove Gluten” seal for its flavored malt beverages.


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Seasons affect consumers' drink choices

Harris Poll finds that beer is top choice for year-round consumption

Although a number of brand owners have been reaching out to consumers to highlight ideal food and beverage pairings with their signature beverage offerings, research suggests that the time of year also can have an impact on what consumers want to drink.


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Mike’s Hard Lemonade launches virtual #Twelfie gifting

Consumers can trade selfies for White Elephant gifts

Mike’s Hard Lemonade Co., Chicago, is reinventing the White Elephant holiday tradition with its new “Tw’elf Re-Gift-O-Rama,” promotion.


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Mike's Harder Apple Firebomb

Mike’s Hard Lemonade Co. added a new seasonal variety to its flavored malt beverage portfolio: Mike’s Harder Apple Firebomb.


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Steel Reserve Alloy Series Spiked Punch

MillerCoors, a joint venture of SABMiller plc and Molson Coors Brewing Co., extended its Steel Reserve Alloy Series with a new Spiked Punch flavor.


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Bud Light Lime adds seasonal Apple-Ahhh-Rita flavor to Ritas portfolio

Flavored malt beverage brand’s line extension taps into popularity of apple ciders

Following the successful launch of a winter seasonal last year, Anheuser-Busch, a St. Louis-based subsidiary of Anheuser-Busch InBev, added the fall seasonal Apple-Ahhh-Rita to its Bud Light Lime Ritas lineup of ready-to-drink flavored malt beverages (FMBs).


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Beverage brands show off their fashionable sides

Diet Coke partners with celebrity design for brand-inspired totes

When I’m not in the office, you’ll often find me wearing an item of Disney clothing. Even when I’m in the office, I’m always wearing my favorite Mickey Mouse watch.


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2014 State of the Industry: Beer

Consumers seek flavor in beer segments

When it comes to the beer segment, more consumers are seeking upscale offerings. Andrea Riberi, senior vice president of alcohol beverages with Nielsen, New York, told Beverage Industry in its March issue that super-premium domestic beers, which include brands like MillerCoors’ Blue Moon and Anheuser-Busch’s Bud Light Lime and Michelob Ultra, gained 2 percent in case volume last year.


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Anheuser-Busch releases 'Ritas mix-pack

Mix-A-Rita variety pack introduces Mang-O-Rita and Raz-Ber-Rita flavors

Anheuser-Busch (A-B) is encouraging consumers of legal drinking age to become amateur mixologists with its Bud Light Lime Mix-A-Rita 18-pack.


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Seagram’s Escapes unveils new ad campaign, flavors and packaging

Flavored malt beverages will be packaged in cans for the first time

North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.


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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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