- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Articles Tagged with ''flavored malt beverages''
When I’m not in the office, you’ll often find me wearing an item of Disney clothing. Even when I’m in the office, I’m always wearing my favorite Mickey Mouse watch.
When it comes to the beer segment, more consumers are seeking upscale offerings. Andrea Riberi, senior vice president of alcohol beverages with Nielsen, New York, told Beverage Industry in its March issue that super-premium domestic beers, which include brands like MillerCoors’ Blue Moon and Anheuser-Busch’s Bud Light Lime and Michelob Ultra, gained 2 percent in case volume last year.
Anheuser-Busch (A-B) is encouraging consumers of legal drinking age to become amateur mixologists with its Bud Light Lime Mix-A-Rita 18-pack.
North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.
Appealing mostly to female consumers and younger consumers of legal drinking age (LDA), the flavored malt beverages (FMBs) — also known as progressive adult beverages (PABs) — segment of the beer market brings in a slightly different demographic than the typical beer drinker, says Jeff Nowicki, chief strategy officer at Bump Williams Consulting Co., Stratford, Conn.
St. Louis-based Anheuser-Busch (A-B), a division of AB InBev, is doubling the size of its Bud Light Lime “Ritas” portfolio with the introduction of two new permanent flavors: Mang-O-Rita and Raz-Ber-Rita.
Phusion Projects, Chicago, introduced a new flavor to its Four Loko line of flavored malt beverages.
With many consumers lacking the tools or know-how to reproduce some of their favorite on-premise cocktails, beverage manufacturers have found a way to deliver that same enjoyment to consumers in their own homes.
Chicago-based Mike’s Hard Lemonade Co. announced a partnership with celebrity chef and former “Top Chef” contestant Spike Mendelsohn in support of its July 4 consumer promotion, which begins June 19. The in-store promotion offers one winner and 11 friends the chance to win a trip to New York City to attend a private barbecue hosted by Spike.