Arbold Palmer Spiked Half & Half to launch in select markets later this year
August 15, 2017
Denver-based Molson Coors Brewing Co. and Hornell Brewing Co. Inc., Woodbury, N.Y., an affiliate of AriZona Beverages, announced a partnership agreement whereby Molson Coors will market and distribute a new flavored malt beverage (FMB) brand, Arnold Palmer Spiked Half & Half, in the United States through its U.S. division, MillerCoors.
To celebrate Independence Day and summer, American consumers’ drink options continue to abound. According to New York-based Nielsen’s consumer insight titled “A Flavorful Fourth of July,” broadly appealing flavor profiles are dominating the beverage alcohol market.
Flavored malt beverage available through Labor Day
June 20, 2017
Chicago-based MillerCoors announced the return of the malt-based alcohol drink Zima to the United States. For a limited time only, consumers can pick up a six-pack of the nostalgic beverage just in time for the Fourth of July weekend.
Carolina Global Brewing, Charlotte, N.C., announced the launch of its new, all-natural flavored malt beverage product line: Juicebar Cocktails. The new products combine fruits, vegetables and herbs into a ready-to-drink (RTD) cocktail blend. The new line will be available in two flavors: Carrot Aloe Mango, which is 4.9 percent alcohol by volume (ABV), and Pineapple Lime with Cilantro, which is 4.7 percent ABV, the company says.
CNBC’s “Mad Money with Jim Cramer” rarely is short on advice when it comes to the next hot stock. For the beer market, the release and sales of numerous hard sodas and seltzers helped contribute to the “hot” performance of the flavored malt beverage (FMB)/progressive adult beverage (PAB) segment in 2016.