White Claw Hard Seltzer announced its Super Sponsorship of South by Southwest (SXSW).“We’re thrilled to bring White Claw to life at SXSW,” said Phil Rosse, president of White Claw Seltzer Works, in a statement.
LQD brand releases hard teas, limeade in select markets
March 10, 2020
Brewers Collective, the craft business unit of St. Louis-based Anheuser-Busch, ventures into the flavored malt beverage category with the debut of LQD. LQD (pronounced L-Q-D) draws from the collective imagination and ingenuity of the craft brewers to develop a line for health-minded consumers while delivering on taste and quality, it says.
Malibu Splash available in Strawberry, Lime, Passion Fruit and Pineapple
February 25, 2020
Malibu, a brand of New York-based Pernod Ricard USA, is adding a splash to summer with its latest innovation. Malibu Splash is a sparkling ready-to-drink malt beverage that is available in four flavors: Strawberry, Lime, Passion Fruit and Pineapple.
LYTT released two new flavors: Cryo Candy and LYTT Agent Orange. Both flavors are a reverse-osmosis filtered malt beverage, infused with herbs and zero sugar, with a 13.9 percent alcohol by volume.
December always is a busy time of year, but that didn’t stop innovators in the beverage market from releasing the latest crop of new products. In Beverage Industry’s Readers’ Choice: New Product of the Month poll for December, Hercules Mulligan Rum + Rye closed out the monthly poll by garnering 30 percent of the votes.
Flavored malt beverage brand creates faux luxury brand for mischievous gift givers
December 9, 2019
As a brand that is known for being both mischievous and fun, Smirnoff Ice, a brand of Diageo North America, Norwalk, Conn., has created the ultimate holiday present this holiday season: three different cardboard boxes that appear to contain luxurious home goods items and appliances, but actually contain a bottle of Smirnoff Ice premium flavored malt beverage.