Heaven Hill Distillery added a Whipped Cream flavor to its Burnett’s vodka line. The all-natural flavor line includes a total 24 flavors. Burnett’s Whipped Cream Flavored Vodka is available 50-ml., 750-ml., 1-liter and 1.75-liter bottles. 

When it comes to innovation, Charles Gibb, president of Belvedere Vodka, knows how important it is to do something new and different. That approach helped the company to develop its newest variety, Bloody Mary flavored vodka. While many flavored vodkas are formulated around sweet combinations, Belvedere wanted its focus to be on something different.

Sazerac Co. introduced a new line of Naked Jay vodkas. The three varieties: Vodka, Big Dill pickle flavored vodka and Whip Cream flavored vodka, are distilled four times.

Heaven Hill Distilleries Inc. launched its 26th flavored vodka: Burnett’s Blue Raspberry.

Smirnoff, a brand of Norwalk, Conn.-based Diageo, added new dessert-flavored vodkas to its portfolio to kick start the holiday season.

William Grant & Sons USA expanded its line of flavored vodkas with Stoli Chocolat Kokonut.

 No matter what your beverage of choice is, consumers are at no loss for options.

Pernod Ricard USA expanded its line of flavored vodkas to include Absolut Hibiskus.

Flavor innovation helped boost the spirits industry in 2012 and is fostering continued growth in 2013, according to Chicago-based Technomic’s recently released “2013 Spirits Trends in Adult Beverage (TAB)” report.