Contest coincides with launch of Smirnoff Sorbet Light Pineapple Coconut
February 12, 2014
Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, launched the “Guiltless Pleasures” Pinterest contest to celebrate female consumers’ guiltless pleasures. As part of the contest, three women will have the opportunity to make their Pinterest aspirations a reality by pinning the things they love. The contest is timed in conjunction with the launch of Smirnoff Sorbet Light Pineapple Coconut, a guilt-free treat, the company says.
Tapping into some of the latest consumer trends toward natural, infused products, Skyy Vodka added two new flavors to its line of Infusions flavored vodkas.
Data show on-premise flavored vodka sales fell nearly 12 percent in Q3
November 19, 2013
Restaurant Sciences LLC, Newton, Mass., reported that the sales of on-premise flavored vodkas fell 11.7 percent from the third quarter of 2012 to the third quarter of 2013.
With most of the leaves now on the ground instead of on the trees, it might seem a little out of place to be talking about summer, but Newton, Mass.-based Restaurant Sciences LLC is keeping the summer season on our brains.
Seasonal favorites inspire cocktails in on-premise channel
October 11, 2013
Cranberry, caramel, apple, cinnamon and pumpkin are among the top flavors featured in flavored vodkas this fall, according to Chicago-based Technomic Inc.’s online Digital Resource Information Knowledgebase (DRINK) database.