Articles Tagged with ''Coca-Cola''

The Coca-Cola Co. reports Q1 2014 results

Media investments help drive brand growth
April 15, 2014

Atlanta-based The Coca-Cola Co. reported worldwide volume growth of 2 percent as well as volume and value share gains for its non-alcohol ready-to-drink (NARTD) beverages portfolio during the first quarter of 2014.


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Coca-Cola launches ‘The World’s Cup’ campaign

Campaign surrounding 2014 FIFA World Cup is largest marketing program in Coca-Cola history
April 2, 2014

In its largest marketing program yet, Atlanta-based The Coca-Cola Co. is inviting the world to celebrate football — commonly referred to as soccer in the United States — as a force for social good. Through its "The World's Cup" campaign, The Coca-Cola Co. will promote participation, empowerment and conversation surrounding the 2014 FIFA World Cup in Brazil with the goal of delivering the most accessible and inclusive international football championship event ever, the company says.


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Coca-Cola expands ‘The Ahh Effect’ campaign with commercials

Soft drink maker also expands online platform, behind-the-label content
March 21, 2014

Atlanta-based The Coca-Cola Co. is expanding its “The Ahh Effect” campaign with added features for its second year. The teen-focused effort will build on its history of innovation with several marketing firsts for Coca-Cola in interactive and broadcast media this coming year, the company says.


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Coca-Cola reports global volume growth for 2013

Worldwide sparkling beverage volume up 1 percent
February 18, 2014

The Coca-Cola Co., Atlanta, released its full-year and fourth quarter 2013 results. Worldwide volume growth of 2 percent for the full year and 1 percent for the fourth quarter were reported.


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Coca-Cola celebrates football dreams in Super Bowl commercial

Online sharing will support Boys & Girls Clubs of America
January 27, 2014

Atlanta-based The Coca-Cola Co. is using one of its two 60-second Super Bowl ads to emphasize consumers’ dreams and aspirations. The commercial, “Going All the Way,” tells a story of triumph over adversity, the company says.


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The Coca-Cola Co. reports Q3, YTD 2013 results

Company reports 25th consecutive quarter of value share growth
October 15, 2013

The Coca-Cola Co., Atlanta reported its third-quarter and year-to-date 2013 results, noting continued global value share gains in total non-alcohol ready-to-drink (NARTD) beverages. Worldwide volume grew 2 percent in the quarter and year-to-date, with North American volume up 1 percent in the quarter and year-to-date, the company reports.


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Marketing: Beverage companies set records, share heritage and promote sustainability

Companies launch 3-D commercials, astrological billboards and more to promote their products.
August 16, 2013

Honest Tea Co-Founders Seth Goldman and Barry Nalebuff are taking the “Show, don’t tell” rule of writing to the next level with their upcoming graphic novel, “Mission in a Bottle.”


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2013 State of the Industry: Carbonated soft drinks

Flavors, sweeteners add value to soft drinks
July 10, 2013

Dollar sales for carbonated beverages in U.S. retail stores increased by 1.9 percent in 2012 compared with the prior year; however, volume decreased by 1.6 percent, according to Euromonitor International, Chicago.


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The Coca-Cola Co. reports 1st-quarter 2013 results

Company plans expanded territories deal with bottlers
April 16, 2013

Atlanta-based The Coca-Cola Co. reported its results for the first quarter of 2013. Overall, first-quarter reported net revenues declined 1 percent, with comparable net revenues also down 1 percent. This reflects a 2 percent increase in concentrate sales, offset by a 1 percent impact from structural changes and a 2 percent currency impact. Excluding the impact of currency and structural changes, net revenues grew 2 percent despite two fewer selling days in the quarter.


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Refreshing the carbonated soft drink category

Hard environment presents opportunities for CSDs
April 11, 2013

Within the last five years, global launches of carbonated drinks have grown significantly, according to a December 2012 report by the Netherlands-based Innova Market Insights titled “Carving New Niches for Carbonates.”


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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