Articles Tagged with ''Coca-Cola''

Carrying the torch

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Together with musicians Dizzee Rascal, Eliza Doolittle, You Me At Six and a number of London 2012 athletic hopefuls, Atlanta-based The Coca-Cola Co. launched a campaign soliciting nominations of inspirational young people in the U.K. to carry the Olympic Flame during the London 2012 Olympic Torch Relay next summer. These young individuals, called Future Flames, will be recognized for the positive contributions they have made in their communities.  


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Coca-Cola puts spotlight on Special Olympics

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The Coca-Cola Co., Atlanta, is creating greater awareness for the Special Olympics World Summer Games Athens 2011 through an integrated marketing campaign. “We share the values of Special Olympics and the vision of acceptance, inclusion and optimism,” said Muhtar Kent, chairman and chief executive officer of The Coca-Cola Co., in a statement. “One of the best ways we can support Special Olympics is by communicating those positive messages to the millions of people that reach for a Coca-Cola every day.”


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Odwalla, Green Mountain and V8 debut new designs

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Odwalla to roll-out PlantBottle, Muscle Milk goes to college and V8 freshens up.  FRS Co., Foster City, Calif., has enhanced its FRS Healthy Energy ready-to-drink beverages with a new look.


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Taste challenges and targeted marketing dominate beverage companies' outreach

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Smirnoff and Pepsi Max tempt consumers based on taste, Coca-Cola launches Million Point Giveaway, Van Gogh vodka and Corona Light reach out to specific demographics.
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New Product Development Supplement: 2010's stand-out new products

By Jennifer Zegler
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Beverage Industry consulted experts to identify some of the year’s best new product introductions.

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Beverage Beat: China shows mass appeal of beverages

By Elizabeth Fuhrman
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A visit to China, which coincided with the 2010 Shanghai World Expo, proves power of China's population.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Best Beverage Categories

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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