Within the last five years, global launches of carbonated drinks have grown significantly, according to a December 2012 report by the Netherlands-based Innova Market Insights titled “Carving New Niches for Carbonates.”
Budweiser’s minute-long Clydesdale ad titled “Brotherhood” earned the ranking of most effective ad of Super Bowl XLVII, according to Ace Metrix, a Mountain View, Calif.-based TV and video analytics authority.
The Coca-Cola Co., Atlanta, is expanding its 5by20 initiative to enable the economic empowerment of women beyond its pilot programs in four countries to a total of 12 countries: Brazil, China, Costa Rica, Egypt, Haiti, India, Kenya, Mexico, Nigeria, the Philippines, South Africa and Thailand.
U.S. beverage-makers including Atlanta-based The Coca-Cola Co., Purchase, N.Y.-based PepsiCo and Plano, Texas-based Dr Pepper Snapple Group announced a new vending program that will launch in municipal buildings in Chicago and San Antonio in 2013.
As part of its second-quarter grants, the philanthropic arm of Atlanta-based The Coca-Cola Co., The Coca-Cola Foundation, awarded $1.25 million to the United Services Organization’s (USO) Operation Enduring Care program.
In collaboration with the 2012 football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand partnered with former Pittsburgh football player Jerome Bettis, also known as “The Bus,” to support the annual Jerome Bettis Asthma and Sports Camp.
The Coca-Cola Co., Atlanta, is collaborating with musician and producer will.i.am along with other iconic brands to inspire a global movement with the launch of Ekocycle, a brand initiative dedicated to help encourage recycling behavior and sustainability among consumers through aspirational, yet attainable lifestyle products made in part from recycled material.