Articles Tagged with ''Coca-Cola''

Coca-Cola reports positive Q2 results

July 17, 2012

The Coca-Cola Co. reported solid second quarter and year-to-date 2012 results, with continued strong volume and revenue growth, as well as further volume and value share gains in total non-alcohol ready-to-drink (NARTD) beverages.


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Honest Tea launches first integrated ad campaign

July 16, 2012

Bethesda, Md.-based Honest Tea, a wholly owned subsidiary of The Coca-Cola Co., began rolling out its first integrated advertising campaign with the new tagline “Refreshingly Honest.” The ads highlight the true taste of Honest Tea beverages by emphasizing the company’s use of real, organic ingredients with a quirky playfulness that stays true to the brand, the company says.  This is Honest Tea’s first foray into TV commercials. The company also will extend the campaign to digital video, social media, out-of-home billboards and transit signage, as well as grassroots events around the country.


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Coca-Cola shareowners approve two-for-one stock split

July 10, 2012

The shareowners of The Coca-Cola Co., Atlanta, approved a two-for-one stock split and an increase from 5.6 billion to 11.2 billion authorized shares of the company’s common stock, the company reported.


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Coke Zero, ‘Hangover’ actor promote importance of ‘and’

July 2, 2012

Coca-Cola Zero, a brand of The Coca-Cola Co., Atlanta, partnered with actor Ken Jeong, star of “The Hangover” films and TV series “Community,” to show why “and” is always better than “or.”


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Coca-Cola invests $3 billion in India

June 26, 2012

Coca-Cola India announced that the Coca-Cola system will invest an additional $3 billion in India through 2020 to further capture growth opportunities in the country’s fast-growing non-alcohol ready-to-drink (NARTD) beverage market. With the new investment, the Coca-Cola system now plans to invest $5 billion in India through 2020, the company noted.


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Coca-Cola’s marketing focuses on ‘shared value’

June 19, 2012

Coca-Cola requires a deep and meaningful shared-value approach to appeal to consumers and stakeholders who increasingly judge companies and brands as much on the content of their character as the quality of the products and services they produce and market, according to a Cannes Lions presentation by Joseph Tripodi, executive vice president and chief marketing and commercial officer for The Coca-Cola Co., Atlanta.


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Coca-Cola Foundation awards $26m in grants in Q1

June 11, 2012

The Coca-Cola Foundation, the global philanthropic arm of Atlanta-based The Coca-Cola Co., awarded $26 million in grants to 85 community organizations during the first quarter of 2012. The grants support the foundation’s global priority areas, including the following: $9.7 million for water stewardship; $3.6 million for fitness and nutrition; $7.4 million for education; and $4.9 million for community recycling and other local priorities such as HIV/AIDS, malaria, youth development and civic initiatives.


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Coca-Cola among companies in Plant PET Technology Collaborative

June 5, 2012

The Coca-Cola Co., Atlanta, as well as Dearborn, Mich.-based Ford Motor Co., Pittsburgh-based The H.J. Heinz Co., Beaverton, Ore.-based Nike Inc. and Cincinnati-based Procter & Gamble announced the formation of the Plant PET Technology Collaborative (PTC), a strategic working group focused on accelerating the development and use of 100 percent plant-based PET materials and fiber in their products.


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Coca-Cola tops list of most valuable global beverage brands

May 22, 2012

Coca-Cola ranks as the No. 1 most valuable global beverage brand at $74.3 billion, according to the annual BrandZ Top 100 Most Valuable Global Brands study by Millward Brown, New York City.


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‘Brands of the Year’ list topped by Green Mountain, Coca-Cola, Lipton

April 24, 2012

Green Mountain Coffee ranked as the coffee brand of the year above Folgers, Dunkin’ Donuts and Millstone in Harris Interactive’s 2012 Harris Poll EquiTrend study.


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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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