As part of its second-quarter grants, the philanthropic arm of Atlanta-based The Coca-Cola Co., The Coca-Cola Foundation, awarded $1.25 million to the United Services Organization’s (USO) Operation Enduring Care program.
In collaboration with the 2012 football season, Atlanta-based The Coca-Cola Co.’s Coke Zero brand partnered with former Pittsburgh football player Jerome Bettis, also known as “The Bus,” to support the annual Jerome Bettis Asthma and Sports Camp.
The Coca-Cola Co., Atlanta, is collaborating with musician and producer will.i.am along with other iconic brands to inspire a global movement with the launch of Ekocycle, a brand initiative dedicated to help encourage recycling behavior and sustainability among consumers through aspirational, yet attainable lifestyle products made in part from recycled material.
Dollar sales in the carbonated soft drink (CSD) category totaled $18.3 billion for food, drug and mass merchandise retailers including Walmart for the 52 weeks ending April 14, according to data from Nielsen, New York City.
The Coca-Cola Co. reported solid second quarter and year-to-date 2012 results, with continued strong volume and revenue growth, as well as further volume and value share gains in total non-alcohol ready-to-drink (NARTD) beverages.
Bethesda, Md.-based Honest Tea, a wholly owned subsidiary of The Coca-Cola Co., began rolling out its first integrated advertising campaign with the new tagline “Refreshingly Honest.” The ads highlight the true taste of Honest Tea beverages by emphasizing the company’s use of real, organic ingredients with a quirky playfulness that stays true to the brand, the company says. This is Honest Tea’s first foray into TV commercials. The company also will extend the campaign to digital video, social media, out-of-home billboards and transit signage, as well as grassroots events around the country.
The shareowners of The Coca-Cola Co., Atlanta, approved a two-for-one stock split and an increase from 5.6 billion to 11.2 billion authorized shares of the company’s common stock, the company reported.
The May 2015 issue of Beverage Industry includes a cover story about custom messaging for baby boomers, as well as articles about NVE Pharmaceuticals, sports and protein drinks and more. Check it out today!