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U.S. beverage-makers including Atlanta-based The Coca-Cola Co., Purchase, N.Y.-based PepsiCo and Plano, Texas-based Dr Pepper Snapple Group announced a new vending program that will launch in municipal buildings in Chicago and San Antonio in 2013.
The Coca-Cola Co., Atlanta, is expanding its 5by20 initiative to enable the economic empowerment of women beyond its pilot programs in four countries to a total of 12 countries: Brazil, China, Costa Rica, Egypt, Haiti, India, Kenya, Mexico, Nigeria, the Philippines, South Africa and Thailand.
Budweiser’s minute-long Clydesdale ad titled “Brotherhood” earned the ranking of most effective ad of Super Bowl XLVII, according to Ace Metrix, a Mountain View, Calif.-based TV and video analytics authority.
Honest Tea, a wholly owned subsidiary of The Coca-Cola Co., launched Honest Splash juice drinks.
Within the last five years, global launches of carbonated drinks have grown significantly, according to a December 2012 report by the Netherlands-based Innova Market Insights titled “Carving New Niches for Carbonates.”
Atlanta-based The Coca-Cola Co. reported its results for the first quarter of 2013. Overall, first-quarter reported net revenues declined 1 percent, with comparable net revenues also down 1 percent. This reflects a 2 percent increase in concentrate sales, offset by a 1 percent impact from structural changes and a 2 percent currency impact. Excluding the impact of currency and structural changes, net revenues grew 2 percent despite two fewer selling days in the quarter.
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