Articles Tagged with ''Coca-Cola''

Cans for a cause

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The Coca-Cola Co., in collaboration with the World Wildlife Fund (WWF), turned its iconic red cans white in support of providing help to protect polar bears’ Arctic habitat.


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Coca-Cola purchases Great Plains bottler

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Great Plains Coca-Cola Bottling Co., Oklahoma City, has signed an agreement to be acquired by The Coca-Cola Co., Atlanta, for approximately $360 million.


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Visual impact

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Last month, redesigned Honest Tea and Honest Ade PET bottles began hitting store shelves. Honest Tea, the Bethesda, Md.-based wholly owned subsidiary of Coca-Cola, initiated the packaging design changes more than three years ago.
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Packaging News: Design releases from Budweiser, Diet Coke and Hawaiian Springs

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Read what's new this month in beverage packaging.
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Odwalla debuts Smoothie Refreshers

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Odwalla, a wholly owned subsidiary of The Coca-Cola Co., Atlanta, introduced a new line of 150-calorie Smoothie Refreshers. Designed to complement meals, Odwalla Smoothie Refreshers are described by the company as having a refreshingly light texture and are available in Mango Lime Twist, Mixed Berry Shuffle and Pear Berry Jive flavors.


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Coca-Cola opens new Russian plant

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The Coca-Cola Co., Atlanta, and its bottling partner, Coca-Cola Hellenic, Athens, Greece, will invest $3 billion in Russia during the next five years, beginning next year. The announcement came with the official opening of a new Coca-Cola plant in the Rostov region of Russia.


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Coca-Cola to award teens spots in Olympic torch relay

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The Coca-Cola Co., Atlanta, announced a contest to award 10 inspirational teens the chance to carry the Olympic Flame next July during the London 2012 Olympic Torch Relay.


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Soft drinks seek to extend reach

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Soft drink companies approached the category this year by addressing consumers’ desires for natural products as well as introducing new packaging and marketing campaigns. The Coca-Cola Co., Atlanta, reported that volume for sparkling beverages in North America grew 3 percent excluding new cross-licensed brands, primarily Dr Pepper, in the first quarter of 2011.
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Sprite refreshes basketball courts nationwide

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Sprite, a brand of The Coca-Cola Co., announced that 21 basketball courts nationwide will be refreshed during the first phase of its Sprite Spark Parks Project.


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Marketing Briefs - July 2011

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Read about the promotions of Starbucks, Voss, Coca-Cola and others.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

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2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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