When it comes to children’s nutrition, parents are faced with the challenge of finding products that meet their nutritional preferences, but also appeal to their children. But the challenge extends beyond parents and begins with the manufacturers. Beverage-makers are tasked with developing products to help bridge the gap between nutritional demands and pleasing taste profiles.
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Slim-Fast, a business unit of Unilever, introduced on-the-go bottles for its shakes.
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Code Blue, a zero-calorie, all-natural functional beverage, was originally introduced in cans. After discovering that consumers were mistaking the product for an energy drink, the company moved the product from cans to 12-ounce PET bottles.
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Fresh out of college in 1991, Mark Rampolla ventured to Latin America as a Peace Corps. volunteer in Costa Rica. He also spent time in Mexico, Central America, the Caribbean and Brazil. During his travels, Rampolla was enlightened by many things within the Latin American culture, including a popular regional drink: coconut water.
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Coupled with its Big Apple campaign, the FRS Co. partnered with multi-faceted entertainer Nick Cannon to promote the debut of all-natural Healthy Protein and Healthy Energy beverages in sleek, recyclable and resealable bottles.
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In 1999, the U.S. Food and Drug Administration (FDA) approved a health claim allowing soymilk manufacturers to state that consuming 25 grams of soy protein in a diet that is low in saturated fat and cholesterol can reduce the risk of coronary heart disease, says Virginia Lee, senior research analyst at Chicago-based Euromonitor International. This claim boosted the popularity of soymilk, and it continues to be the most popular dairy alternative beverage today, she says. However, the research firm estimates that sales of soymilk declined 5.8 percent from $981 million in 2009 to $924 million in 2010, and another 8.5 percent in 2010 reaching $846 million in 2011.
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Hangover Joe’s teamed up with Warner Bros. to roll out Hangover Recovery Shots featuring images of characters from the hit movie “The Hangover” printed on the bottles.
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Just Chill now offers its all-natural stress relief beverage in new four-pack options. The latest packaging from the Southern California brand allows for better storage and easier distribution to consumers, the company says.
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Established brands continue to lead the drink mix category, although some varieties did experience contraction in the last year. The overall drink mix category grew 1.6 percent for more than $609.7 million in sales for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart, according to SymphonyIRI Group, Chicago. Fruit drink mixes made up a majority of the category with $590 million in sales, which represents a 1.6 percent growth.

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Shifts among category leaders took place in the dairy alternatives market as almond milk and kefir helped contribute to category growth. The refrigerated kefir, milk substitutes and soymilk category grew 16.4 percent for $608.3 million in sales, according to SymphonyIRI Group, Chicago, for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart.

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