American consumers are thirsting for water like never before. Behind soft drinks, bottled water is currently the No. 2 non-alcohol beverage category by sales and has amassed $12.7 billion in sales, up 6.9 percent, in U.S. supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains for the 52 weeks ending May 17, according to data from Information Resources Inc. (IRI), Chicago.
The readers of Beverage Industry see a future for liquid concentrates in the alcohol market. In the magazine’s Readers’ Choice New Product of the Year poll for 2014, Seismix LLC’s ZMix instant cocktail mixes captured the title of Favorite New Product of 2014 by garnering 40 percent of votes.
The readers of Beverage Industry must have an interest in mixology. Based on the results of the publication’s Readers’ Choice Product of the Month poll for October, Seismix LLC’s ZMix instant cocktail mixes were a crowd pleaser, garnering 31 percent of the vote.
Racks designed to entice bottled water sales at foodservice locations
August 20, 2014
Kraft Foodservice, a division of Northfield, Ill.-based Kraft Foods Group Inc., is offering free merchandising racks for its Mio liquid water enhancers. Designed to boost bottled water sales at foodservice locations, the company is offering two options: a hitchhiker rack or a cooler door rack.