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Articles Tagged with ''drink mixes''
Redco Foods Inc. launched Salada Tea Therapy Performance drink mix sticks at select GNC stores.
SodaStream, Mount Laurel, N.J., announced the launch of three new flavors co-branded with Ocean Spray Cranberries Inc., Lakeville-Middleboro, Mass.
AriZona Beverages, Brooklyn, N.Y., launched Water Enhancers, a line of liquid concentrates in on-the-go squeeze bottles. The zero-calorie Water Enhancers allow consumers to customize their still or sparkling waters by adding one of the company’s seven most popular flavors: Lemon Tea, Mucho Mango, Fruit Punch, Peach Green Tea, Arnold Palmer Half & Half, Arnold Palmer Strawberry and Golden Bear Strawberry Lemonade.
Purchase, N.Y.-based PepsiCo extended its Aquafina brand with Aquafina FlavorSplash sparkling waters and liquid concentrates. These new zero-calorie products were designed to provide great-tasting, better-for-you beverage options for teens and parents, the company says.
As Farmington Hills, Mich.-based Living Essentials LLC’s 5 Hour Energy brand suggests in its advertising, “that 2:30 feeling” can be difficult for many consumers to overcome. In fact, that mid-afternoon slump, or “post-lunch dip,” is a natural part of humans’ internal clock, which creates the urge to sleep approximately seven hours after waking, according to a 2007 New York Times article.
Whether it’s low-calorie varieties, energy-boosting ingredients or popular flavor trends, the drink mix category has seen a wave of innovations that help it remain competitive in the beverage marketplace.
Established brands continue to lead the drink mix category, although some varieties did experience contraction in the last year. The overall drink mix category grew 1.6 percent for more than $609.7 million in sales for the 52 weeks ending May 15 in U.S. supermarkets, drug stores, gas and convenience stores and mass merchandise outlets, excluding Wal-Mart, according to SymphonyIRI Group, Chicago. Fruit drink mixes made up a majority of the category with $590 million in sales, which represents a 1.6 percent growth.