Articles by Stephanie Cernivec

Refreshing the carbonated soft drink category

Hard environment presents opportunities for CSDs
April 11, 2013

Within the last five years, global launches of carbonated drinks have grown significantly, according to a December 2012 report by the Netherlands-based Innova Market Insights titled “Carving New Niches for Carbonates.”


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‘Going green’ for St. Patrick’s Day

March 15, 2013

As the city of Chicago prepares, yet again, to dye the Chicago River green in celebration of St. Patrick’s Day, many beer consumers are prepped with a small bottle of green food dye for their beers.


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Ingredient Spotlight: Coffee goes ‘green’

Interest in green coffee extracts increases.
March 15, 2013

According to the National Coffee Association (NCA), in 2012 the United States sustained its place as the largest coffee market in the world, consuming approximately 450 million cups of coffee each day, says Nina Hughes-Likins, senior marketing manager with Synergy Flavors, Wauconda, Ill.


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Stevia sweetens the deal

Overcoming off-notes and mastering low-calorie drinks.
March 15, 2013

Although Valentine’s Day has passed, stevia is still “whispering sweet nothings” into consumers’ ears. As a natural, zero-calorie sweetener that’s sweeter than sugar, stevia is capitalizing on consumer demand for natural and healthy beverages.


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HEINEKEN USA accelerates growth through product, packaging and marketing innovations

Heineken USA rolls out new products, packaging, marketing.
March 11, 2013

Among the pumping bass, neon lighting and professional dancers at this year’s nightclub-themed National Distributors Conference for HEINEKEN USA, White Plains, N.Y., a subsidiary of Amsterdam-based Heineken International B.V., the company announced that, for the first time in five years, Heineken Lager is back in the black.


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The whole kitten and caboodle

February 18, 2013

 Last fall, a team of researchers at Hiroshima University in Japan conducted a study which found that those who looked at pictures of baby animals, such as puppies and kittens, did more productive work afterward, as reported in an article in the Washington Post.  


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Beam Inc. gives its spirits a dose of flavor innovation

February 11, 2013

When consumers are enjoying a glass of cucumber water after a massage, purchasing a pint of their favorite Ben & Jerry’s ice cream, or ordering a cocktail at the bar, they’re typically not thinking about how these everyday decisions could be affecting the spirits they find at retail. 


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Alcohol raises the bar in on-premise channels

February 11, 2013

 Whether it’s the ambiance, celebrity sightings, exclusivity, cocktails or a combination of all of the above that attract consumers to nightclubs, it’s clear that the “cool factor” is a must-have for success.  


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Resolutions for the new year

January 15, 2013

 We’ve finished the countdown, the Times Square Ball in New York has dropped, and it’s time to shift gears into 2013.  


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Facility planning maximizes space, efficiency

January 15, 2013

 According to Bill Leber, director of business development for Buchs, Switzerland-based Swisslog, “Capital decisions cast long shadows.”  


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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