Articles by Jessica Jacobsen

Consumers enjoy their cup of tea

Premium, organic positioning heat up tea category
By Jessica Jacobsen
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Consumers are refining their tastes when it comes to tea. Product launches and sales data suggest that organic positioning for teas and ready-to-drink (RTD) teas are helping to sustain and grow certain aspects of the category. 


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New ways to enjoy

By Jessica Jacobsen
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When it comes to innovation, Charles Gibb, president of Belvedere Vodka, knows how important it is to do something new and different. That approach helped the company to develop its newest variety, Bloody Mary flavored vodka. While many flavored vodkas are formulated around sweet combinations, Belvedere wanted its focus to be on something different.


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Sports Drinks Experience Resurgence

Rebranding and the emergence of no- and low-calorie varieties lead to rebound.
By Jessica Jacobsen
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Rebranding of category leading products as well as no- and low-calorie varieties has helped the sports drink market rebound in dollar sales as well as unit sales.
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Special Report: Global Beverage Trends

International markets exploring more options in beverages.
By Jessica Jacobsen
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Health and wellness continue to be points of interest for the beverage industry not just in the United States, but for other countries and regions as well. On the global scale, “no additives and preservatives” is the top health position for juice and juice drinks launched from Oct. 10, 2010, to March 11, according to Innova Market Insights, Duiven, The Netherlands.
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Up Close With Neuro Drinks

California company creates functional formulas for every waking moment.
By Jessica Jacobsen
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When people describe products from Neuro Drinks, Santa Monica, Calif., the company’s President Paul Nadel has heard everything from water to energy drink to functional beverage. But Nadel would describe Neuro another way: “We really are a full lifestyle brand,” he says.
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Alcohol sales show resilience in on-premise

By Jessica Jacobsen
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After a few lean years in the on-premise channel, analysts are predicting that establishments can expect a rebound in sales for 2011. Among the segments in the channel, alcohol sales at restaurants and bars are forecasted to increase 1.9 percent, according to Technomic Inc., Chicago.
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Wine and Spirits Grow in Dollars, Products

Wine and spirits category seems to stabilize as economy recovers.
By Jessica Jacobsen
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The spirits and wine categories seemed to have stabilized their sales numbers as the economy and consumers continue to recover from the recession.
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Herbs and botanicals offer benefits from the ground up

By Jessica Jacobsen
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Herbs and botanicals find niche in functional beverage formulations.
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Convenience, drug stores fare well in economy

By Jessica Jacobsen
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Convenience stores saw a sales growth of 2.6 percent in 2010, according to data from Euromonitor International, Chicago, which was a more robust increase than the grocery market overall during the same time period.
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Health positions dominate kids' market

By Jessica Jacobsen
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Low-calorie, natural, organic and low-sugar are most popular claims made by beverage manufacturers targeting the younger demographic.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

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Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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