There aren’t many months that I enjoy more than October. There’s a chill in the air that allows me to bring out my favorite sweaters and sweatshirts from the closet, but it’s not too cold to prevent me from enjoying all the seasonal activities. But October is more than fun fall festivities.
In the 1983 holiday classic “A Christmas Story,” Ralphie eagerly checks the mail for his decoder pin from the “Little Orphan Annie” radio show only to be disappointed when he finally solves the code and discovers it is nothing more than an advertisement. Although Ralphie’s first coding experience might not have met his expectations, within the consumer packaged goods (CPG) market, coding technology is living up to its reputation.
Taking into account outside elements like economic challenges, environmental hurdles and trepidatious consumers, consumer packaged goods (CPG) manufacturers have a number of things to consider when it comes to developing new products.
Whether you’re looking for the perfect words for a novel, searching for the right balance of color in a painting or debating on the notes for a musical composition, finding something inspiring to act as your muse can be a difficult task. The same can be said for the beverage market as manufacturers are looking for that perfect formulation.
With a company history that spans more than 90 years, The Double Cola Co. has a lot from which to pull influence. But the Chattanooga, Tenn.-based company isn’t resting on its laurels. Instead, it continues to give its established brands a contemporary touch and is now making its first push beyond the carbonated soft drink (CSD) market, which has been its sole focus until recently.