Articles by Jessica Jacobsen

Marketplace growing for bone health

 The 1980s commercial tagline: “Milk. It does a body good” helped to educate the American population about the health benefits of milk. However, the wellness-boosting nutrients found in milk, such as calcium and vitamin D, are not limited to what you find in the dairy aisle at the local grocery store.  


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Investing in a well-packed future

Case packers and wrappers address industry demands
According to the Packaging Machinery Manufacturers Institute (PMMI), companies continue to make capital investments in packaging machinery. Shipments for packaging machinery in the United States increased 12 percent in 2010 compared to 2009, bringing shipment totals to $5.5 billion versus $4.9 billion the prior year, according to a PMMI report released in November.
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Stevia sees surge in applications

Zero-calorie sweetener appeals to health concerns
Growing concerns about increasing rates of obesity and related diseases such as diabetes have bolstered the need for new sweetener solutions. From 2009 to 2010, 35.7 percent of U.S. adults were obese, according to data released in January by the Center for Disease Control and Prevention (CDC), Atlanta.
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Packaging design grabs attention

Style, clarity rate highly in packaging design
In the grocery aisle, the competition can be fiercer than a finale of “Project Runway,” the fashion design reality TV competition. Products are lined up next to their competitors with little to no opportunity to express why they should be the consumer’s choice. In food, drug, convenience and mass merchandise channels, one of the best ways to grab the consumer’s attention is with packaging design.
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Fast-growing future

A comical line in the digital animation film “The Lorax” quips that if you put something in a plastic bottle, people will buy it. Although the joke is meant as a mockery of selling bottled air, many beverage categories have emerged in bottles in the last couple of years.
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Starbucks brews a presence anywhere, anytime

Starbucks invests in expanding its CPG business
The mission at Starbucks Coffee Co., Seattle, has always been to inspire and nurture the human spirit one person, one cup and one neighborhood at a time, and that extends beyond its retail stores and into consumer packaged goods (CPG) channels, enabling customers to enjoy Starbucks anywhere and in any format.
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Organic and natural holding strong

Natural claims show higher growth potential
Consumer awareness about healthy food and beverage choices continues to grow and benefit the natural and organic beverage market.
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Herbs and botanicals offer fortification, flavor

As beverage-makers continue to develop products that do more than satisfy consumers’ thirst, the number of beverages that carry a functional claim continues to increase. According to “Functional and Natural Ready-to-Drink Beverages in the U.S.,” a report by Rockville, Md.-based market research publisher Packaged Facts, sales of energy drinks, ready-to-drink (RTD) teas and sports drinks have helped the functional and natural RTD beverage market grow to $23 billion.
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Blend trends spark processing innovations

Sweeteners, flexibility influence processing automation
Efforts to lower the calorie counts in beverages have helped spark a number of innovations from many facets of the industry, including equipment manufacturers. As more beverage-makers look to take down the calories in their products through sweetener blend formulations, suppliers of processing automation equipment also are working to develop equipment to handle these new formats.
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‘Smart’ marketing

My phone isn’t smart — if it were a student, it would be a C-average one.
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Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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