Flashing back to arts and crafts projects from childhood, a common instruction from parents and teachers was to “use what you have.” Shaun Roberts took that concept a step further when he developed KonaRed juices.
As the “Field of Dreams” saying goes, “If you build it, he will come.” Beverage Industry gave those words their own spin when it launched its first monthly new product poll to let readers tell us what was their favorite new product. Garnering 31 percent of the votes and taking the honor for April was American Born Moonshine.
Celebrity-centric blog spots have led to a proliferation of rumors — whether true or not — surrounding those in the public eye. Although this sort of proliferation usually is met with disdain and resistance, SKU proliferation within the consumer packaged goods (CPG) market is fueling a marketplace full of choices.
As we’re approaching the lazy days of summer, I’m sure many of you catch yourselves daydreaming here and there about kicking up your feet and enjoying your favorite food and beverages with family and friends. For the consuming public, it looks as though more and more are finding refreshment of the craft variety.
Reality TV has sparked resurgence in competition programming. Whether it’s dating shows, cooking challenges, sing-offs or physical/mental challenges, viewers aren’t at a loss to satiate their competitive appetites. And now, this kind of intense competition has reached a new platform.
In the “Wizard of Oz,” among the many concerns that Dorothy encounters on her quest for home is the musically entertaining “lions and tigers and bears, oh my.” Although not potentially threatening like wild animals, a trio of options often presents itself to beverage manufacturers in the form of packaging: plastic, aluminum and glass, oh my.
As the old saying goes, only two things are absolute in life: death and taxes. As many of us just finished the hustle and bustle of tax season, I think we can add another item to today’s list of absolute certainties, and that’s the discussion of obesity.
The romanticism of history is what keeps books like “The Great Gatsby” popular with today’s youth, but that same glamorization also is taking shape in the spirits category within the latest emerging segment: moonshine.