Articles by Jennifer Zegler

125 years young:The Coca-Cola Co. looks forward

June 20, 2011

For The Coca-Cola Co., Atlanta, marking the 125th anniversary of when Coca-Cola was first served is less an opportunity to look back at the brand’s storied history, but an opportunity to highlight its momentum for the future. 


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Coca-Cola sees green

Company’s 2020 Vision prioritizes sustainability
June 20, 2011

One of the six pillars of The Coca-Cola Co.’s 2020 Vision is dedicated to sustainable goals organized under its Planet initiative. The company aims to attain global leadership in sustainable water use as well as industry leadership in packaging, energy and climate protection.


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The middle comes to the forefront

Sweetener solutions appeal to taste, moderation with blends
June 20, 2011

The health and wellness trend has sweeteners top of mind for consumers. In an effort to moderate their caloric intake, consumers are surveying products and purchasing according to their personal priorities. 


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Celebrating Coca-Cola’s custodians, curators and catalysts

June 20, 2011

In a way, The Coca-Cola Co., Atlanta, approached the occasion of its 125th anniversary with a celebration of change. The company has gone through a multitude of overhauls in its century and a quarter history that represent the evolution of its business and the industry, such as the following: Until 1955, The Coca-Cola Co. offered one product in one package. Today, the company owns a stable of 3,500 products globally.


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A Sunny Outlook

Sunny Delight Beverages Co. expands beyond its core brand of SunnyD juice-based drinks.
May 31, 2011
Since setting out as an independent company in August 2004, Sunny Delight Beverages Co. (SDBC), Cincinnati, has expanded beyond its core brand of SunnyD juice-based drinks. The company now maintains a portfolio of seven brands that not only appeal to children, but consumers of all ages and lifestyles
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Sunny Delight's goal-oriented production process

Sunny Delight Beverages Co. aligns its production processes with sustainable goals.
May 30, 2011
In 2007, Sunny Delight Beverages Co. (SDBC), Cincinnati, began to synergize its existing lean manufacturing initiatives to align with the emerging sustainability movement.
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Mid-America Trucking Show Post-Show Report

Annual show highlights advancements in trucking
May 16, 2011
The Mid-America Trucking Show (MATS) marked its 40th anniversary this year with 1,039 exhibitors and nearly 76,200 attendees March 31-April 2 in Louisville, Ky. The show covered 1.2 million square feet at the Kentucky Expo Center with outdoor displays and “Ride-N-Drive” events.
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Last Drop: Scene Setters

Beverage Industry Managing Editor Jennifer Zegler finds out how beverages can enhance an experience.
May 16, 2011
During an interview for this month’s cover story, Rick Zimmerman, senior vice president of marketing and innovation for Cincinnati-based Sunny Delight Beverages Co., mentioned that his innovation strategy is influenced by Harvard Business School Professor Clayton Christensen.
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Bone health fortifications defy age barriers

Bone health concerns appeal to more than the 60-plus crowd.
May 16, 2011
Bone health concerns, such as bone mineral density, bone mass and osteoporosis, are issues commonly associated with an aging population. Although many products are available that target the specific concerns of the baby boomer generation, manufacturers are recognizing the issue is not tied to age.
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New Technology Drives DSD Productivity

Technological advances affect direct store distribution solutions.
April 4, 2011
Keeping pace with updates in technology presents an ongoing challenge. The advent of faster computer processors, smartphones and portable devices with more computing power has revolutionized personal and business connectivity.
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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

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Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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