Articles by Jennifer Zegler

Coca-Cola sees green

Company’s 2020 Vision prioritizes sustainability

One of the six pillars of The Coca-Cola Co.’s 2020 Vision is dedicated to sustainable goals organized under its Planet initiative. The company aims to attain global leadership in sustainable water use as well as industry leadership in packaging, energy and climate protection.


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The middle comes to the forefront

Sweetener solutions appeal to taste, moderation with blends

The health and wellness trend has sweeteners top of mind for consumers. In an effort to moderate their caloric intake, consumers are surveying products and purchasing according to their personal priorities. 


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Celebrating Coca-Cola’s custodians, curators and catalysts

In a way, The Coca-Cola Co., Atlanta, approached the occasion of its 125th anniversary with a celebration of change. The company has gone through a multitude of overhauls in its century and a quarter history that represent the evolution of its business and the industry, such as the following: Until 1955, The Coca-Cola Co. offered one product in one package. Today, the company owns a stable of 3,500 products globally.


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A Sunny Outlook

Sunny Delight Beverages Co. expands beyond its core brand of SunnyD juice-based drinks.
Since setting out as an independent company in August 2004, Sunny Delight Beverages Co. (SDBC), Cincinnati, has expanded beyond its core brand of SunnyD juice-based drinks. The company now maintains a portfolio of seven brands that not only appeal to children, but consumers of all ages and lifestyles
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Mid-America Trucking Show Post-Show Report

Annual show highlights advancements in trucking
The Mid-America Trucking Show (MATS) marked its 40th anniversary this year with 1,039 exhibitors and nearly 76,200 attendees March 31-April 2 in Louisville, Ky. The show covered 1.2 million square feet at the Kentucky Expo Center with outdoor displays and “Ride-N-Drive” events.
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Last Drop: Scene Setters

Beverage Industry Managing Editor Jennifer Zegler finds out how beverages can enhance an experience.
During an interview for this month’s cover story, Rick Zimmerman, senior vice president of marketing and innovation for Cincinnati-based Sunny Delight Beverages Co., mentioned that his innovation strategy is influenced by Harvard Business School Professor Clayton Christensen.
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Bone health fortifications defy age barriers

Bone health concerns appeal to more than the 60-plus crowd.
Bone health concerns, such as bone mineral density, bone mass and osteoporosis, are issues commonly associated with an aging population. Although many products are available that target the specific concerns of the baby boomer generation, manufacturers are recognizing the issue is not tied to age.
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New Technology Drives DSD Productivity

Technological advances affect direct store distribution solutions.
Keeping pace with updates in technology presents an ongoing challenge. The advent of faster computer processors, smartphones and portable devices with more computing power has revolutionized personal and business connectivity.
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Multimedia

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI March 2015

2015 March

The March 2015 Beverage Industry includes a cover story on Lagunitas Brewing Co., as well as articles on the 2015 Beer Report, cocktail mixology, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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