Articles by Jennifer Zegler

Good inside and out

Aloe gains momentum as a naturally beneficial ingredient
September 12, 2011
Long known as a skin soother, aloe has a reputation in the United States for its inherent external benefits. Riding the health and wellness trend, aloe suppliers and beverage-makers are working to expand consumers’ knowledge about the benefits of consuming aloe.
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Beverage Beat: In search of acceptance and understanding

August 15, 2011

Last month, market research firm Nielsen outlined its new platform of 12 criteria for new product success during an “Innovation Revelation” webinar. In addition to outlining the dozen steps, Vicki Gardner, senior vice president of product innovation North America for the New York-based company, noted that traditionally successful product launches often offer benefits previously unavailable in the marketplace.


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Focus on function

5-Hour Energy maintains dominance in energy shot category
August 15, 2011

Centered on an otherwise empty wall in the lobby of the Farmington Hills, Mich., headquarters of Living Essentials LLC is a homemade wooden plaque for “2010 Runner-Up Worst Ad in America.” The plaque commemorates the company’s award from The Consumerist website for 5-Hour Energy’s “2:30 Feeling” TV ad. At the bottom, the plaque concedes, “We couldn’t even win this one.”


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Sustaining a more responsible future

Companies have broad definitions when it comes to going green
August 11, 2011
Companies across the supply chain have embraced sustainability as an overarching term for better business practices. Through the years, corporate definitions have expanded beyond decreasing packaging waste and water usage to the introduction of functional products and employee wellness programs. Indeed, offering a standard definition of “sustainability,” not to mention its key issues, can be difficult.
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Nor-Cal Beverage’s diversified business

Family-owned business expands beyond co-packing
July 12, 2011

It’s one of the largest independent bottlers in California, but Nor-Cal Beverage Co. Inc., Sacramento, Calif., is more than just a contract packager. In addition to its successful co-packing business, which operates production facilities in Sacramento and Anaheim, Nor-Cal also is an Anheuser-Busch distributor in Northern California and markets its own Go Girl line of energy drinks. The family-owned company was started by Roy G. Deary in 1937 as a franchise of Hires Bottling Co., explains Deary’s granddaughter and current president and chief executive officer of Nor-Cal Beverage, Shannon Deary-Bell. The franchise bottled and distributed Canada Dry, Dr Pepper and RC Cola brands in the Sacramento area.


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Diageo’s FMBs focus on authenticity, convenience

Brand expansions answer consumers’ call for variety
July 12, 2011

The frequently asked question, “What should I have to drink?” was the inspiration for Diageo’s flavored malt beverage (FMB) strategy. This summer’s advertising for Diageo’s Smirnoff Premium Malt Mixed Drinks answers that question featuring a “Fridgetender,” a portable bartender character who appears in refrigerators and coolers at the right time.  In addition to Smirnoff Premium Malt Mixed Drinks, Diageo’s FMB lineup also includes the recently launched Jeremiah Weed FMBs and Smirnoff On The Rocks, which is a multi-serve version of the Premium Malt Mixed Drinks.


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Formulations to fight expanding waistlines

Ingredients address consumers’ weight concerns
July 12, 2011

Obesity continues to be a significant health issue in the United States and health-conscious consumers continue to look for functional products that promise weight management-related benefits. In their quest for wellness, consumers are learning more about the benefits of protein and fiber. In addition, some consumers are searching for what Ram Chaudhari, senior executive vice president and chief scientific officer of Schnectady, N.Y.-based Fortitech Inc. calls a “magic bullet” for weight loss and management solutions.


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Fitting in with the demands of the line

High speeds, lighter packages challenge palletizing equipment
July 11, 2011

Cause and effect situations are prevalent on product lines in beverage manufacturing plants. Just as a jam upstream can cause proliferation of product downstream, palletizing equipment has been affected by industry trends toward higher line speeds and lighter packages, which has influenced new advancements.


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Nor-Cal plans for the future

Anaheim plant reflects co-packer’s investments
July 11, 2011

To continually improve its capabilities as a contract packager, Nor-Cal Beverage Co. Inc., Sacramento, Calif., has made investments exceeding $100 million in its two facilities in California. The improvements have placed the third-generation family-owned company on track to produce 45 million cases of product in 2011 for companies such as The Coca-Cola Co., Hansen’s Natural and Ferolito, Vultaggio & Sons.


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IFT hosts range of innovations

Food science event showcases new ingredients
July 7, 2011

The Institute of Food Technologists’ (IFT) 2011 Annual Meeting & Food Expo took place June 11-14 in New Orleans. The event attracted food professionals from around the world as well as 900 exhibiting companies. At the keynote panel, journalist Michael Specter and panelists representing the food industry tackled the question about how to go about changing the image of food science in the marketplace. Specter, who is a staff writer for The New Yorker, stated that U.S. consumers tend to mistrust science, which includes a wide-ranging — although unsubstantiated — mistrust of genetically modified foods.


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International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

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