Articles by Jennifer Zegler

Reducing impact through reusable assets

Suppliers seek durable and detectable containers
June 13, 2012

 Beverage-makers employ a variety of methods to get their products from the manufacturer or distributor into the retailers.  


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Beer Capitol serves a 'beer city'

Beer Capitol Distributing taps into Milwaukee-area traditions
June 11, 2012

 Summer is usually prime time for beverage sales.  


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Capitalizing on its local market

Service, ‘special’ deliveries routine for Beer Capitol Distributing
June 11, 2012

With its four-county territory in southeastern Wisconsin incorporating special event venues such as sports arenas, concert venues and festival grounds, Beer Capitol Distributing Co. Inc., Sussex, Wis., offers enhanced service to these accounts during busy time periods, explains Aldo Madrigrano, chief executive officer of the company. 


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Carts and hand trucks ease heavy lifting

May 14, 2012

 Transporting cases, crates, kegs and additional point-of-sale items from warehouses and trucks into retailers often is a physically demanding task.  


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Coconut craze expands across categories

May 14, 2012

 The fictional personal ad in the song “Escape” famously seeks someone who likes piña coladas.  


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Premeditated shopping on the rise

May 14, 2012

 In an effort to save money, today’s recession-shocked shoppers continue to evolve their retail tactics.  


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Up Close With: TalkingRain's Sparkling Ice

TalkingRain expands Sparkling Ice’s availability
May 11, 2012

Preston, Wash.-based TalkingRain Beverage Co. recently placed a focus on its Sparkling Ice enhanced water brand, which in turn has experienced a national surge. 


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Connecting with consumers through merchandising

May 11, 2012

Since 2008, the sports drink category has grown to include more than 650 UPCs, explained Susan Viamari, editor of Chicago-based SymphonyIRI Group’s Times & Trends, during the market research firm’s “Merchandising Trends” webinar in February. 


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Can filling and seaming responds to differentiation

Rise in variety, adoption of aluminum challenges equipment
April 22, 2012
As the saying goes, “variety is the spice of life,” and for beverage-makers, package variety also can be a tactic to spice up sales. In the aluminum category, packaging manufacturers have gone beyond the traditional 12-ounce can and now offer a range of shapes, sizes and closures to help beverages stand out on store shelves.
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DSD technology streamlines delivery

DSD solutions stay in step with technology, costs
April 16, 2012
Businesses seeking to empower — and monitor — their employees in the field have adopted smartphones and tablet computers and are leveraging wireless capabilities to increase communication. In response, direct-store delivery (DSD) software and hardware suppliers are developing new options that help these mobile workforces.
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Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

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This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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