Marketing

Technology deepens connections between beverage brands and consumers

Craft beer brand uses Qliktag Software to share brand story, Jagermeister's JagerBonds mobile app helps consumers commemorate nights out
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For the launch of its first global campaign, Lipton partnered with Disney puppet characters the Muppets to encourage consumers to “Be More Tea.”


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Seagram’s Escapes unveils new ad campaign, flavors and packaging

Flavored malt beverages will be packaged in cans for the first time
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North American Breweries, Rochester, N.Y., unveiled a new multimedia national advertising campaign and brand image for its Seagram’s Escapes flavored malt beverages.


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Beverage brands get social with Pinterest promotions, Twitter contests

New products draw inspiration from social media, consumer requests
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Fitness water brand Buff Water signed Canadian Football League athlete Hugh Charles, a running back for the Edmonton Eskimos, to its brand team.


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Brands put their mark on consumers' nights out

Sailor Jerry's brands fans with free tattoos, new Belvedere bottle 'lights' up club experiences
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Last summer, Jones Soda Co. partnered with Chrysler Group LLC’s Fiat automobile brand to host a photo contest in which consumers could submit pictures of the new Fiat 500e for a chance to win the electric car as well as surf lessons with Jones-sponsored professional surfer Brianna Cope.


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Premium alcohol boosts on-premise sales

Consumers are 'drinking less but drinking better,' Technomic reports
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Although consumers continue to control their spending on-premise, thereby slowing growth in the channel, premium adult beverages are bringing momentum to the segment, according to Chicago-based Technomic Inc.’s 2013 BarTAB Report.


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Brands move out of beverage zone with new collaborations

Heineken releases limited-edition jeans, Gruppo Campari launches 2014 calendar
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Best known for its Koma Unwind relaxation drinks and shots, Bebida Beverage Co. (BeBevCo) is taking its expertise into a whole new category: ice cream.


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Newcastle uses ‘Cabvertising’ to market new beer

Marketing campaign supports new limited-edition Newcastle Cabbie Black Ale
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Adding to its popular “No Bollocks” marketing campaign, Heineken USA’s Newcastle brand took the idea of advertising on cabs to a new level in order to promote its new Newcastle Cabbie Black Ale.


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Holiday promotions help brands spread cheer

Redhook Brewery embraces ugly sweathers, Celestial Seasonings shares warmth
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Social media platforms like Facebook and Twitter have made it clear that millennials and generation Z have a unique openness to the world around them.


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Beverage-makers add special ingredients for unique editions

Marketing promotions aim to preserve Hispanic heritage, feed the hungry
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To celebrate the fall equinox, Dogfish Head Craft Brewery brewed a beer that is made with lunar meteorites that have been crushed into dust then steeped like tea in an Oktoberfest-style beer.


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Marketing: Brands entice consumers to join the fun

Miller Lite, Pom encourage fan participation in marketing programs
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The Coca-Cola Co.’s Diet Coke brand re-entered the fashion world by releasing its second limited-edition T-shirt in the beverage aisles of Target stores last month.


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Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

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