Featured Stories

Green Mountain Coffee Roasters gives a one-two punch

Which came first, the brewer or the coffee? Clearly, coffee came first for Green Mountain Coffee Roasters Inc. (GMCR), Waterbury, Vt., which has been roasting specialty coffees since 1981. But when the company added its Keurig division in 2006, which supplies Keurig Single-Cup Brewing Systems, the business plan became: If you sell the brewer, single-cup sales will come. And they have.
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Plant Focus: Green Mountain keeps production ahead of growth

Green Mountain Coffee Roasters, Waterbury, Vt., through its Green Mountain Coffee division, plans to sell about 38 million pounds of coffee in the 2009. In a typical day, Green Mountain Coffee will fill 5,000 orders, and is prepared to handle large orders from restaurant chains, mass merchandisers and club stores as well as single bag orders from direct-mail customers.
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Up Close With... Dry Soda

As a mother of four, Sharelle Klaus, chief executive officer and founder of Dry Soda, Seattle, knows a thing or two about what tastes good when you’re not able to drink alcohol. After being frustrated with the “lack of options,” Klaus began looking into the beverage industry to create a drink that would pair well with dinner and satisfy her palate.
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Channel Strategies: Positioning for better performance at retail

Category management is imperative for success in a good economy, but even more critical to survival in a bad one. Still, a research study from IHL Group, Franklin, Tenn., says that as many as 20 percent of consumers find out-of-stocks on at least one shopping list item per visit. The retailer loses the sale, and it leads many consumers to quit shopping with the retailer altogether.
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Category Focus: Wine and spirits head for home

Trading up for premium spirits and wine is a trend that Richard Hurst, senior vice president of beverage alcohol for The Nielsen Co., Schaumburg, Ill., knows all about. Growth levels for wine and spirits were high in previous years because of consumer interest in premium beverages, Hurst says. Recently, though, the dramatic downtown in the economy has affected growth in certain wine and spirits categories, and specifically where that growth is coming from.
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MillerCoors: The Power of Two

MillerCoors, the North American joint venture between SABMiller and Molson Coors, seemed to have timing on its side when it launched last summer. The partnership became official only weeks before news that its largest competitor, Anheuser-Busch, would soon become part of the even larger InBev. The news could have been troubling to the new partnership, but becoming a more powerful competitor is exactly what brought the two brewers together and what it spent months preparing for ahead of the merger.
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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

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2015 April

The April 2015 issue of Beverage Industry includes a cover story about Zevia's natural sweetener profile as well as articles about CSDs, whiskey and more. Check it out today!

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