Featured Stories

Up Close With... WheyUp

Take one amateur boxer with a sales and marketing background, add the need for a protein and energy drink, and you get WheyUp, a drink that combines 20 grams of whey protein in a non-carbonated, sugar-free energy drink.
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Channel Strategies: Drug stores make fill-in trip gains

Consumers are changing their shopping patterns to cut costs and save gasoline. As a result, total shopping trips are down nearly 3 percent, trips are shifting across channels, and trip missions within all channels are evolving.
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Packaging: Walking the green line

Eco may be chic these days, but according to industry experts, consumers are doing more talking than acting, leaving beverage companies and packaging suppliers to find the balance between more environmentally friendly containers and the quality perception consumers have come to expect.
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Above and beyond

“Sex and the City,” the television series that started the cocktail culture of the past decade, hit the big screen nationwide this spring. As the official spirits sponsor of the movie, Skyy Vodka took the show’s heroines, Carrie, Charlotte, Miranda and Samantha, and fittingly offered them in cocktail form. Cocktails like the Charlotte, labeled as “classy and conservative,” and the Miranda, marketed as “sensible and strong,” entered more than 3,000 on-premise accounts in a 30-day period.

San Francisco-based Skyy Spirits LLC, a subsidiary of Gruppo Campari, Milan, Italy, launched a multi-dimensional marketing campaign around the movie premiere, the largest global promotion Gruppo Campari has conducted in its 150-year history,

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Up Close With... Alex's Lemonade

Alexandra “Alex” Scott wasn’t sure where the lemonade stand idea came from, but she did know that kids suffering from pediatric cancer, including herself, wanted their tumors to go away. In July 2000, Alex and her older brother Patrick held a lemonade stand in their front lawn to raise money for pediatric cancer causes, specifically research for a cure. She was four years old when she held her first lemonade stand.
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Beverage R&D: Real super powers

Beverage categories from enhanced bottled waters, juices, and even alcohol beverages have featured the nutrient-laden superfoods.
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Category Focus: Energy Drinks

Bulls, monsters and rockstars continue to dominate the energy drink scene, but as this very male and very youth-oriented category matures, it is expanding to include a softer side, with natural products and drinks that blend energy with juice and hydration concepts.
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Packaging: Don't forget to inspect

Nobody wants to open a can or bottle and notice something unexpected inside or that the carbonation has gone flat or that a millimeter-sized hole in the can or bottle was not checked and his or her new pants are now drenched in liquid.
With the speeds of bottling plants increasing at a steady rate, inspection equipment checking on the range of products needs to be top notch. Some of the inspection equipment is manual, and some are semi-automated or fully automatic. All of the machines inspect packaging to ensure the highest quality possible.

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Beverage R&D: Banking on boomers

The baby boom generation has always prided itself on breaking the rules, so not surprisingly, there are few set-in-stone standards for boomer-related products. But as this generation gets older, it is more interested in fortified products designed to help them live longer, more active lives, and industry experts have a few tips for developing those products.
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A wonderful world

Distinctly packaged in a bottle emulating two pomegranates sitting on top of each other, Pom Wonderful Pomegranate Juice takes its name from what’s inside the bottle — the “Wonderful” variety of pomegranates from which it is made.
Already legendary in Greek, Roman, Spanish and religious cultures around the world, pomegranates began a new era of cultural influence with the introduction of Pom Wonderful Pomegranate Juice at the end of 2002. Feeding pomegranate’s popularity is its high level of antioxidants, which are thought to neutralize free radicals and prevent cell and tissue damage that lead to disease.

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Top Beverage Flavors of 2014

Traditional flavors make up a large portion of beverage-makers’ selections, but tropical and exotic ones aren’t trailing too far behind. That’s according to research by BNP Media’s Market Research Division for Beverage Industry’s 2014 Product Development Outlook survey. Also see what's anticipated for top-selling flavors of 2015.

Click here to view the infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

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Flavors

What anticipated top-selling flavor do you think will be the most successful in 2015?
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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!