Only recently have American consumers begun to understand probiotic cultures and their health benefits, which have been well-known in other parts of the world. As probiotic awareness has spread, Lifeway Foods, Morton Grove, Ill., has reported yearly growth, especially in its core product lineup of kefir, a cultured dairy beverage containing multiple strains of probiotic cultures.
In seven years, Oskar Blues has grown from brewing one type of beer in the basement of its Lyons, Colo., brewpub to producing 29,000 barrels of beer in five varieties and distributing its products in 25 states.
Beverage Industry’s 2010 Bottler of the Year is a company whose ownership isn’t afraid to take risks and innovate in order to find new ways to develop revenue streams. Coca-Cola Bottling Co. Consolidated, Charlotte, N.C., has built its core business this year through innovative pricing strategies, enabling its sales force with new technology, grass roots marketing and strengthening its distribution through an automated warehouse picking system.
merchandisers have been on both the winning and the losing ends of the beverage
retail spectrum during the past year. Traditional mass merchandise outlets saw
the smallest sales growth among non-traditional grocery outlets last year,
according to retail analyst firm Willard Bishop, Barrington, Ill.