Featured Stories

Category Focus: Tea sales slow, but innovation is up

Tea benefits from a reputation for both health and refreshment, which has put it in something of a sweet spot for the past several years. But economic challenges have hit this category as hard as any other, resulting in retail sales losses for the ready-to-drink category, and only a slight gain in the bagged and loose leaf segment, according to data from Information Resources Inc., Chicago.
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Up Close With... The Switch

For most school kids, the beverage options available during school hours have dwindled over the past several years. National guidelines, as well as local regulations have limited the beverages sold in many schools to milk, juice and water. Not bad from a nutritional standpoint, but somewhat lacking in flavor and variety. The Switch, a 100 percent juice product with the bubbly appeal of a carbonated soft drink, is providing an alternative in many markets. And the good news for kids is that the brand is in expansion mode, making its way into new regions and new retail channels, as well.
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French Revolution

Jean-Charles Boisset, president of Boisset Family Estates, says audacity is a word he loves. That bold spirit is evident in his company’s innovative lineup of wine brands such as French Rabbit, Louis Bernard, Mommessin and Yellow Jersey, packaged in everything from Tetra Pak Prisma cartons to aluminum bottles, bag-in-box and PET.
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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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CSD Category

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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