Featured Stories

Channel Strategies: Tough economy transforms mass and club shoppers

As 2008 comes to a close, the economy continues to make an impact on consumer shopping habits. Many consumers have established new shopping patterns, whether they include cutting back on products purchased, reducing the number of shopping locations or purchasing lower priced or private label products.
One would think the current economy would be beneficial for club store and mass merchandise sales, since both originally were set up to offer value to consumers. This is not exactly the case.

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The best packages of 2008

Beverage Industry’s picks for the best packages of 2008 took products to new places — wine into aluminum, pomegranate into coffee, and an old standby into an iconic shape, for example. In some cases, the packages were entirely new concepts, others gave new life to existing brands, and some managed to combine good looks with good environmental practices.
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Around the Water Cooler

2008 has been something of a watershed year for the bottled water industry. The category that rode a wave of double-digit growth for more than a decade has found itself in the middle of a financial crisis that has consumers cutting back on spending, and in a battle against environmentalists in a bottle vs. tap debate.
Beverage Industry recently talked to Nestle Waters North America President and Chief Executive Officer Kim Jeffery about where the industry is headed and how his company is answering the environmental challenge.

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R&D: A Rainbow of Natural Options

As consumers become more discerning about ingredients, the search for a wider, more user-friendly range of natural color options continues to dominate beverage color development. Ingredient companies are finding new sources for color and new systems to make them more stable in finished formulations.
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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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THE BEVERAGE INDUSTRY STORE

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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