- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
More than 22,000 of the top food science and industry professionals from around the world will convene at the 2008 Institute of Food Technologists Annual Meeting & Food Expo, June 28 to July 1. Held at the New Orleans Morial Convention Center, attendees will learn about the very latest consumer trends, developments in scientific research, technologies and new products in the beverage and food industry.
Campbell Soup Co.’s products are so much a part of the American culture that its soup cans have been portrayed in everything from pop art to children’s arts and crafts projects â€” much of which is displayed throughout the company’s Camden, N.J., offices. But in addition to soup, Campbell has quietly nurtured another iconic brand, and in doing so, has turned beverages into one of the company’s core product categories. With V8 100 percent vegetable juice, Campbell has met the health and wellness trend head on. As the brand celebrates its 75th anniversary in 2008, it is enjoying booming sales and a new distribution agreement that will make it even more accessible to consumers.
This year’s Mid-America Trucking Show (MATS) was the largest thus far, in terms of both size and attendance. Renovations to the Kentucky Exposition Center, the site for the annual event, bolstered the facility to more than 1.2 million square feet of exhibit space. The show featured 1,174 exhibitors representing 47 states and 12 countries, and nearly 76,600 attendees, making it the largest heavy duty trucking event in history. Here are some highlights of the news and developments from MATS.
From cans to bottles to aseptic containers, beverage packaging is attracting attention for more than how it looks these days. Consumers, the media, Wal-Mart, other retailers and grocery chains, state legislators and whole countries are examining what a product is packaged in. Regardless if the issue is health, safety, the environment or aesthetics, packaging material is becoming an even greater consideration.
Beverage industry veteran Joe Roberts spent a number of years making a name for himself in the beverage business, so when he decided to launch Cintron Beverage Group two years ago, he had a wealth of industry knowledge and knew a few tricks of the trade. It didn’t hurt that he partnered with a successful Philadelphia-area commercial construction executive who also had a few tools at the ready, including an association with Offshore Super Series powerboat racing, which helped Cintron make a big impact in a short period of time.
The trends in packaging design are moving toward a more sustainable future. The green movement has caught on, and many designers are creating packages that are recyclable and more eco-friendly. Packages using smaller amounts of material are showing up in the marketplace, and recyclability is part of the overall design process. Five designers recently discussed packaging material trends with Beverage Industry and why eco-friendly packages are here to stay.
Whether for environmental, health, safety or other reasons, increased consumer purchases are driving natural and organic beverage growth. Mintel International, Chicago, forecasts total U.S. sales of organic beverages to increase at an inflation-adjusted annual rate of 7.8 percent through 2012.
While the iconic Golden Arches signal convenience to many consumers, McDonald’s USA proved two years ago that it could be more than quick and value-priced with the introduction of its Premium Roast Coffee and other premium food offerings. Now that the coffee has kicked in, the Oak Brook, Ill.-based restaurant chain is using its beverage portfolio to make it more contemporary and relevant â€” and plans on giving other beverage-focused retailers a run for their money.
The predicated British invasion of 2007 â€” or the opening of Tesco stores on the West Coast last fall â€” proved less traumatic for traditional retailers than feared, with many industry observers saying the financial impact has so far been minimal. But the U.K. retailer’s psychological influence has been felt far beyond its initial markets and caused supermarket retailers to re-evaluate their store formats and product offerings.
Steve Haley, chief executive officer of Delray Beach, Fla.-based Celsius, is no stranger to understanding consumers’ desire for beverages. For 20 years, Haley helped distributors and manufacturers predict where their industries were going. So it’s only natural that Haley would put his own company on the leading edge of a new beverage trend.
Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)
Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.
Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.
This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.